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Wine to Asia Shenzhen International Wine & Spirits Fair was held in the Shenzhen Convention & Exhibition Center in Shenzhen, China today on 11, May. The fair brought together more than 450 exhibitors from 27 countries and regions to showcase their products, exchange industry trends and explore business opportunities in China.
The opening ceremony was kicked off by various dignitaries and industry representatives including representatives from consulates, industry associations, consortium, importers and media.
Part of Guests Attending Opening Ceremony
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The opening ceremony included speeches from Mr. Federico Bricolo, President of Veronafiere Group, Mr. Alan Hung, Executive Director of Shenzhen Pacco Cultural Communication, Mr. Zuming Wang, Secretary General of Wine Committee of China National Association for Liquor and Spirits Circulation, Mr. Fernando Mattos, Uruguayan Minister of Agriculture, Livestock and Fisheries, Mr. Valerio De Parolis, Consul General of Consulate General of Italy in Guangzhou and Mr. Aitor Mate, Chief Economic & Commercial Counsellor of Spain in Guangzhou, gave the brief introductions on the overall exhibition and the highlights of each representative country's pavilion.
President of Veronafiere Group
Mr. Federico Bricolo
Veronafiere has been active in the Chinese market for many years. The first edition of Wine to Asia can be considered as a complete presentation aimed at promoting the recovery and development of China's dynamic emerging wine market. We would like to express our gratitude to all the participating wine merchants, consuls, and associations who have always believed in this project, which originated from Italy but has an international vision.
Executive Director of Shenzhen Pacco Cultural Communication
Mr. Alan Hung
"Over the past three years, we have faced many difficulties and challenges, operating under many uncertain factors. Today, we have finally begun a new journey, and I sincerely thank the exhibitors who registered to participate in our event three years ago and have been supporting us all along until today. At the same time, I would like to express my gratitude to the national pavilions and associations for their strong support."
Secretary General of Wine Committee of China National Association for Liquor and Spirits Circulation
Mr. Zuming Wang
"The market and business environment in Shenzhen is excellent, and wine consumption has always been at the forefront in China. With the recovery driven by economic growth and promotion, the boutique wine market will definitely revive. I hope that all wine industry practitioners can work together towards this goal."
Uruguayan Minister of Agriculture, Livestock and Fisheries
Mr. Fernando Mattos
"China has always been one of the main export destinations for our food products, and we are gradually increasing our wine exports to China as well. Uruguay is also a traditional wine-producing country, producing a variety of flavors and types. We welcome everyone to visit the Uruguay booth and taste more diverse wine selections."
Consul General of Consulate General of Italy in Guangzhou
Mr. Valerio De Parolis
"Wine to Asia can be considered as another flagship project of the Veronafiere after Vinitaly. With the economic recovery in 2023, the opening of the Chinese market, and promotion platforms such as Wine to Asia, Italian wine sales will experience further growth."
Chief Economic & Commercial Counsellor of Spain in Guangzhou
Mr. Aitor Mate
"Spain is the second-largest participating country in terms of the number of exhibitors in this year's Wine to Asia. The Spain Top Wines will showcase some of the finest wines from Spain, while the Rioja group will feature a diverse range of wines from this world-renowned wine region. We hope everyone can visit the Spain pavilion to taste the excellent wines from Spain."
Highlights of the Day
National & regional pavilions,
International and national wineries & brands,
feature areas,
all made their grand debuts!
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Events Recap
The first day of the exhibition featured a masterclass led by international renowned wine critic Ian D'Agata, who shared and explored 11 premium wines from different countries and regions represented at Wine to Asia, showcasing the diverse terroir.
In addition, well-known wine educators such as Wanyi Li, Tingshan Li, Ling Liu, Tan Wu, Weiran Liu, and others also brought in-depth insights and sharing on the terroir, winemaking, and market of wine-producing countries such as Greece, Spain, Italy, France, Germany, Slovenia, and others.
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Wine to Asia is an international, professional, and quality-oriented wine trade show based in the Greater Bay Area, which has become an important platform for domestic and foreign wine industry professionals to exchange and expand business. The exhibition lasts for three days (11 to 13, May), and more up-to-trends events and contents will be presented continuously. Please stay tuned!
Scan QR code to register for the fair!
Exhibition Schedule:
12, May 10:00-18:00
13, May 10:00-16:00
Venue:
Shenzhen Convention & Exhibition Center (Futian), Halls 3 & 4
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