“未来商业+AI畅想趋势”~2023泰国展揭秘传统商业现状和未来商业发展趋势！

时代向前，人们的消费理念也在逐步更迭。商业设计作为引导消费者选择生活与购物方式的一种重要载体，其以不断创新的新形态，进行着多元化的探索。“什么样的商业是真正适应新时代的需求”是需要我们不断思考的议题。

8月23日-8月26日，泰国国际酒店及商业空间博览会即将开启，同期论坛——“全球未来商业+AI畅想趋势”国际论坛顺势而来。本次论坛就国内外对于传统商业的基础现状和对未来商业的发展趋势展开讨论，并致力于实现可持续商业模式的创新循环发展愿景。

As the times move forward, people's consumption concepts are gradually changing. As an important carrier to guide consumers to choose life and shopping methods, commercial design is conducting diversified explorations in the form of continuous innovation. "What kind of business is truly adapted to the needs of the new era" is an issue that requires us to constantly think about it.

From August 23rd to August 26th, the Thailand International Hotel and Commercial Space Expo is about to open, and the concurrent forum - "Global Future Business + AI Imagination Trend" International Forum follows the trend. This forum discusses the basic status of traditional business at home and abroad and the development trend of future business, and is committed to realizing the vision of innovative and circular development of sustainable business models.

许嘉(Carmen Xu) 是MVRDV建筑规划事务所亚洲区公共关系和商务总监，主要负责事务所在中国的品牌和公关战略，同时广泛建筑和设计领域，为国内外多家建筑及文化媒体进行翻译与撰稿工作。她还曾与BIG、SOM、Neri&Hu等国际化事务所合作，提供品牌策略和社交媒体服务以协助其在中国的发展。

Carmen Xu is the Asia Head of Communications and Business Development of MVRDV, overseeing the external and internal communications across Public Relations and Business Development of MVRDV Asia, with a particular focus on the office’s branding and PR strategy in China. She writes for many prestigious publications in China and abroad, and has worked with architects including BIG, SOM, Neri&Hu and a few other international design studios, providing branding strategies and social media services to help their growth in China. 

 MVRDV精选商业项目 

CIOB国皇家特许建造学会会员，广州美术学院建筑系，从事照明设计行业15年，作品包括上海外滩，上海中节能总部，苏州河樱花谷，南京万象天地，深圳万象前海，南湖天地等等各类型的业态，他带领的TS团队擅长把光的纯粹与空间或城市结合，让夜色熠熠生辉，感动心灵。

CIOB Royal Chartered Construction Society member, Guangzhou Academy of Fine Arts Department of Architecture, engaged in lighting design industry for 15 years, works include Shanghai Bund, Shanghai CECEP headquarters, Suzhou River cherry blossom valley, Nanjing Vientiane Tiandi, Shenzhen Vientiane Qianhai, Nanhu Tiandi and other types of formats, he led the TS team is good at combining the purity of light with space or city, making the night shine and move the heart.

四川省建筑设计研究院有限公司公园城市策划中心主任，设计五院总规划师；英国建筑联盟学院（AA）访问学员协理；四川大学客座教授。

Director of park city planning center of Sichuan Architectural Design and research institute Co., LTD., Chief planner of the Fifth design institute, Visiting associate of British architectural alliance College (AA), visiting professor of Sichuan University.

吕锐

与Ekkachan和Puiphai共同创立CreativeCrews新加坡分公司，在中国及东南亚拥有超过十年的执业经验。她参与及主创的项目范围多样化，从私人住宅到高层办公楼，豪华酒店，分布在不同国家及多种地理特性。她注重创造独特的空间，奢华生活体验，尤其在所参与的酒店项目中着重体现。

Co-founded Creative Crews Singapore with Ekkachan and Puiphai and has over ten years of experience in China and Southeast Asia. She has worked on and pioneered projects ranging from private residences to high-rise office buildings and luxury hotels, in different countries and geographically. She focuses on creating unique spaces and luxury living experiences, especially in the hospitality projects she has worked on. 

中国生活方式设计师品牌商务拓展负责人；Regular源野商业项目观察员；Gregarious Store MRS皮划艇俱乐部桨手；MRS Packrafting城市合伙人。

Head of business development of Chinese lifestyle designer brand，Regular commercial project observer，Gregarious Store MRS Packrafting Paddler，MRS Packrafting City Partner.

2010年与合伙人创立十方文化，在中国及国际范围内有十多年的项目经验，2018年创立艺术厂牌SLab艺术公社，作为探索艺术商业多元化合作的国际平台，致力于促进当代艺术与城市空间的多元融合。让艺术走出美术馆，提升商业文化内容建设，带来艺术与商业的双向赋能。合作项目万象城、K11、太古汇、九龙仓等相关艺术IP内容的策展与运营。

In 2010, he founded Shifang Culture with his partners. He has more than ten years of project experience in China and internationally. In 2018, he founded the art label SLab Art Commune. As an international platform for exploring diversified cooperation in art business, he is committed to promoting contemporary multiple integration of art and urban space. Let art go out of the art museum, improve the construction of commercial cultural content, and bring the two-way empowerment of art and business. The curation and operation of related art IP content such as MIXC, K11, Taikoo Hui, Wharf and other cooperation projects.

十方文化

十幻建筑设计是一家国际设计事务所，总部在东京，分支机构在上海、哥本哈根和华沙。专注建筑和景观设计，拥有多元化团队，融合东方哲学和西方艺术思潮，致力于创意和传承文化的设计，范围包括规划、设计、绿色技术和产品创作。

An international design firm headquartered in Tokyo with offices in Shanghai, Copenhagen and Warsaw. Focusing on architecture and landscape design, with a diverse team, integrating Eastern philosophy and Western artistic trends, he is committed to creative and heritage cultural design, including planning, design, green technology and product creation.

WOVA地标旨在发掘城市创造者的践行精神，甄选杰出的城市地标和引领性的先锋设计作品，深耕于发现与探索城市优秀项目、树立标杆，为缔造优质的人居环境贡献力量，坚守对建筑与城市的热爱，共创优质与美好的未来城市空间。

WOVA aims to discover the spirit of urban creators, select outstanding urban landmarks and leading avant-garde design works, deeply cultivate and explore excellent urban projects, set benchmarks, contribute to the creation of a high-quality living environment, adhere to the love of architecture and cities, and create high-quality and beautiful future urban spaces.

设计行业具有实践性的国际交流平台，推动中国设计行业国际化，共享设计平台国际资源。

The design industry has a practical international exchange platform, promotes the internationalization of China's design industry, and shares the international resources of the design platform.

同时，本次论坛还配套推出私享曼谷建筑游学活动，专为地产、建筑、室内、建筑爱好者量身打造，带您实地考察泰国最新未来商业、酒店和住宅，看懂更多国际建筑趋势。

12月·深圳展

3月·上海展