FUTURUS未来黑科技携车载HUD创新产品亮相2024法兰克福电动汽车博览会

2024·EVA

2024法兰克福电动汽车博览会将于2024年9月10日至14日在德国法兰克福展览中心举办。国内HUD行业领航企业FUTURUS未来黑科技将携光场ARHUD、全场景ARHUD、全场景WHUD、标准版WHUD等多款车载创新产品亮相H12.1-B66展台。

作为一家专注汽车领域显示技术研发及应用的硬科技企业，FUTURUS一直坚持差异化创新的发展战略，聚焦车载显示技术，专注打造HUD核心硬科技。基于第一性原理设计研发，FUTURUS未来黑科技通过光学硬件、软件算法、HMI交互的综合提升，为汽车主机厂和终端市场用户带来最真实、最好用的优质HUD产品体验。

此次亮相2024法兰克福电动汽车博览会的四款产品，均代表着HUD行业的最新尖端科技及最高体验水准，将向全世界展示中国智能汽车产业发展的最新成果，进一步夯实中国智能汽车产业在全球技术革命中的引领地位。

FUTURUS未来黑科技拥有先进的光学创新、软件研发及项目管理团队，可以实现清晰、细腻、无畸变、无重影、无颗粒感的高清HUD光学设计，公司自研AR实时渲染引擎AR Kernel，可实现高帧率、高性能的实时3D渲染，基于多传感器融合算法和空间运动姿态捕捉及延时补偿算法，实现精准的时延控制，降低眩晕感，实现HUD显示与真实驾驶环境的稳定贴合。

截至目前，FUTURUS未来黑科技HUD产品累计出货量已突破50万台，现有客户包括宝马、奥迪、上汽、理想、蔚来、长城、吉利、比亚迪等头部主机厂。

FUTURUS打造了全世界范围内第一款真正可以取代传统仪表的标准版WHUD产品，除显示各类仪表盘上的信息（速度、胎压、油耗、限速、警示等），还可投射导航、辅助驾驶、城市NOA等中控多媒体屏上的信息，帮助驾驶者将注意力集中在前方道路，进一步提高驾驶安全性。目前该产品已成功搭载于理想L系列车型。

全场景WHUD在标准版WHUD的基础上升级而来，在自研PGU的加持之下，可实现超高亮度、高均匀度、高对比度画面显示，在夏日正午逆光、前方白车反光、夜间大灯直射等各种极端亮度环境下，依然保证清晰可见，真正实现全场景、全天候适用，为HUD彻底取代传统仪表打造坚实技术底座。

ARHUD通过增强现实技术，将导航诱导信息直接投射到路面上，采用与真实道路融合的虚拟箭头指引车辆前进，提前提示车辆变道、拐弯等，无需驾驶员额外思考。还能结合道路实际路况，为驾驶员提供夜视系统、碰撞预警、车道保持、车道偏离预警、盲区预警、行人预警、障碍物预警、交通信号灯监测等服务。相比WHUD，ARHUD极大地提升了驾驶员在驾车过程中的用户体验，为用户提供直观、无需思考的驾驶引导。

FUTURUS全场景ARHUD与光场ARHUD基于WHUD的优质光学体验，在硬件层面，自研打造具备光学纵深感和空间感的三维虚像显示器，投射超高亮度、超远距离、超大画面、多重景深甚至连续景深的三维光场全息影像。软件及算法层面，于2019年设计搭建算法团队，历时5年持续优化迭代独家AR实时渲染引擎AR Kernel，基于多传感器融合算法，及空间运动姿态捕捉及延时补偿算法，实现高帧率、高性能的实时3D渲染，能够实现HUD显示与真实驾驶环境的稳定贴合，空间感、层次感、距离感、指引性强，相较于单一平面的普通2D HUD产品，可实现更好的AR融合效果以及更加自然的视觉体验。光场ARHUD产品2025年年初也将在中国某新势力领先品牌的战略车型上量产落地。

2023年，FUTURUS抢占了10.6％的国内HUD市场份额，位列中国本土供应商前TOP3，尤其是在30万以上区间车型当中，成功拿下高端市场21.48％的市场份额，位居中国市场第一。此次亮相2024法兰克福电动汽车博览会，FUTURUS未来黑科技也将把最新研发的HUD产品推向国际市场，加强与全球汽车行业的联系，通过创新技术的国际化应用，为全球驾驶员提供更安全、更智能的驾驶体验。

FUTURUS presents innovative HUD products at Electric Vehicle Expo at Automechanika (EVA) 2024

Electric Vehicle Expo at Automechanika (EVA) 2024 will take place from 10.09.2024 to 14.09.2024 in Frankfurt/Germany. FUTURUS, a leading enterprise in the domestic HUD industry, will showcase several innovative automotive products including Light Field ARHUD, ARHUD Max, WHUD Max, and standard WHUD at booth H12.1-B66.

As a hard-tech company focusing on the research, development and application of display technologies in the automotive field, FUTURUS has always adhered to a strategy of differentiated innovation. It concentrates on vehicle display technology, dedicating itself to creating core hard-tech for HUDs. Based on first principles in design and development, FUTURUS enhances optical hardware, software algorithms, and HMI interactions comprehensively, offering the most authentic, user-friendly and high-quality HUD product experiences to automakers and end-market users.

The four products that will debut at Electric Vehicle Expo at Automechanika (EVA) 2024 represent the latest cutting-edge technology and the highest standard of experience in the HUD industry. They will demonstrate the latest achievements in the development of China's smart car industry to the world, further solidifying China's leading position in the global technological revolution of the smart car industry.

FUTURUS boasts an advanced team in optical innovation, software development, and project management. The company can achieve high-definition HUD optical designs that are clear, delicate, distortion-free, ghosting-free, and grain-free. With its proprietary AR real-time rendering engine AR Kernel， it can deliver high frame rate, and high-performance real-time 3D rendering. Based on multi-sensor fusion algorithms and spatial motion posture capture and delay compensation algorithms, it achieves precise latency control, reduces dizziness, and ensures stable alignment of HUD displays with the real driving environment.

Up to now, FUTURUS's HUD products have exceeded a cumulative shipment volume of 500,000 units. Its existing clients include leading OEMs such as BMW, Audi, SAIC, Li Auto, NIO, Great Wall, Geely, BYD, etc.

FUTURUS has developed the world's first standard WHUD product that can truly replace traditional instruments. Besides displaying various instrument panel information (speed, tire pressure, fuel consumption, speed limit, warnings, etc.), it can also project navigation, assisted driving, urban NOA, and other multimedia screen information from the center console, helping drivers keep their attention on the road ahead and further enhancing driving safety. This product has been successfully installed in the Li Auto L series models.

WHUD Max is an upgrade from the standard WHUD. With the support of its proprietary PGU, it can achieve ultra-high brightness, high uniformity, and high contrast image display. Even under various extreme brightness conditions such as midday sun against the light, reflection from a white car ahead, and direct exposure to headlights at night, it still ensures clear visibility. It truly adapts to all scenarios and all weather conditions, laying a solid technical foundation for HUDs to completely replace traditional instruments.

At the same time, ARHUD utilizes augmented reality technology to directly project navigation guidance information onto the road surface. It uses virtual arrows that merge with the actual road to guide the vehicle forward, providing early indications for lane changes, turns, etc., without requiring additional thought from the driver. It also integrates with actual road conditions to offer services such as night vision systems, collision warning, lane keeping, lane departure warning, blind spot warning, pedestrian warning, obstacle warning, traffic signal monitoring, etc. Compared to WHUD, ARHUD significantly enhances the user experience during driving, providing intuitive and effortless driving guidance.

FUTURUS ARHUD Max and Light Field ARHUD, are based on the superior optical experience of WHUD. At the hardware level, they independently develop three-dimensional virtual image displays with optical depth and spatial sense, projecting ultra-high brightness, long-distance, large-screen, multiple or even continuous depth of field three-dimensional light field holographic images. At the software and algorithm level, after five years of continuous optimization and iteration of its exclusive AR real-time rendering engine AR Kernel since its establishment in 2019, based on multi-sensor fusion algorithms and spatial motion posture capture and delay compensation algorithms, it achieves high frame rate, and high-performance real-time 3D rendering. This enables stable alignment of HUD displays with the real driving environment, offering a strong sense of space, hierarchy, distance, and guidance. Compared to single plane ordinary 2D HUD products, it achieves better AR integration effects and a more natural visual experience. Light Field ARHUD product will also be mass-produced in a strategic model of a leading new force brand in China at the beginning of 2025.

In 2023, FUTURUS captured 10.6% of the domestic HUD market share, ranking among the top three local suppliers in China. Especially in the segment above 300,000 yuan, it successfully secured 21.48% of the high-end market share, ranking first in the Chinese market. By showcasing its latest HUD products at Electric Vehicle Expo at Automechanika (EVA) 2024, FUTURUS will also push its latest HUD products to the international market, strengthen connections with the global automotive industry, and through the international application of innovative technology, provide safer and smarter driving experiences for drivers worldwide.

2024年9月29日至10月5日

国家会展中心（天津）