Must-Read! Highlights of the 2025 CCBE Spring

The 51st CCBE Chengdu China Beauty Expo (Spring) to Take Place April 17-19, 2025, at Chengdu Century City New International Convention & Exhibition Center.

As one of the premier exhibition organizers under Informa Markets, CCBE focuses on Central and Western China, serving as a comprehensive platform for learning, collaboration, and trade in the fields of professional beauty and medical aesthetics. It has become a vital gateway for domestic and international companies to enter the beauty market in Central and Western China and a key driver of the national beauty industry.

The 2025 Chengdu China Beauty Expo(Spring) will emphasize “New Business Models, Branding, and Omnichannel Strategies”, leveraging diverse resources to uncover a broader range of opportunities in the beauty industry and help businesses explore new market prospects.

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Three Key Focus Areas to 

Unlock New Business Opportunities

01.

NEW MODELS AND TRENDS

CCBE 2025  SPRING

With a younger consumer base and increasingly segmented audience types, the 2025 CCBE(Spring) will go beyond traditional beauty categories to focus on niche and emerging categories in the industry. Highlights include:

Sleep management, pain management, scalp health, microbiome transplantation, vision prevention, AI-driven solutions, and digitized one-stop store l attention will be given to Hall 5, which will showcase high-end and emerging sectors such as beauty + wellness, premium skincare and spa, aromatherapy and related products, trendy personal care, and oral beauty. These offerings reflect a growing trend toward youthful, health-conscious lifestyles.

02.

BRANDING AND CENTRALIZATION

CCBE 2025  SPRING

As market competition intensifies, the beauty industry is scaling to new heights. The 2025 CCBE(Spring) will further emphasize branding by enhancing quality and curating excellence.

Through five dedicated exhibition halls and 12 high-quality specialized zones, the expo will focus on niche beauty categories and precise matchmaking, providing professional trade scenarios for exhibitors to connect with their target audiences effectively.

03.

OMNICHANNEL AND INTEGRATION

CCBE 2025  SPRING

A single offline channel is no longer sufficient to meet the needs of brands and businesses. The 2025 CCBE(Spring) will actively expand its reach by engaging with key opinion leaders (KOLs), team leaders, private domain livestreamers, and other non-traditional beauty institutions. This approach effectively bridges traditional salons with emerging beauty and wellness customer segments, unlocking diverse opportunities for cross-industry collaboration.

Extensive Categories to

Create New Opportunities

The 2025 CCBE(Spring) will cover an exhibition area of 65,000㎡, with over 900 exhibitors presenting a comprehensive range of products and services, including:

Professional skincare, pigmentation/scar/acne/anti-aging/whitening treatments, OEM/ODM, skin management, mesotherapy, health and wellness (moxibustion, thermal therapies, rehabilitation products), pain and weight management, postpartum care, beauty devices, medical aesthetics, clinical aesthetics, scalp care, hair restoration, personal care, cosmetics, tools, oral beauty products, nail art, eyelash extensions, semi-permanent makeup, store solutions, salon equipment, and beauty-related accessories.

With specialized exhibition halls and targeted zones, the event creates precise trade and networking opportunities for exhibitors and visitors alike, fostering collaboration and innovation within the beauty industry.

Exciting Activities to 

Unveil New Trends

The expo will feature numerous thematic forums, technical workshops, trend-release conferences, B2B matchmaking events, and interactive activities throughout its duration, offering exhibitors and visitors a vibrant space for networking and trend exploration.

Invited speakers include industry experts, leaders, professionals, and representatives of top-tier companies. Topics range from industry big data and market demand analysis to brand marketing strategies and store transformation, from practical skills to cutting-edge technologies, and from trend forecasting to innovative concepts.

Through matchmaking events and trend-release conferences, the expo will foster deeper collaboration between suppliers and buyers, enabling both sides to align with real market demands.

2025 Event Highlights

*Updates will be released closer to the event date

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Why Exhibit at 2025 CCBE

Enhance brand exposure and penetrate the beauty market in Central and Western China.

Access the latest market insights and develop strategic plans for brand growth.

Find new business partners and expand your footprint across Sichuan and beyond.

Showcase your products and services to targeted buyers in the region.

Close deals on-site and secure high-quality sales leads efficiently.

Strengthen relationships with existing clients to maintain market share.

The CCBE Chengdu China Beauty Expo is not just a platform for showcasing, networking, and trade—it is a crucial gateway for all beauty brands to expand their business and discover new opportunities.

The 51st Chengdu China Beauty Expo(Spring)

April 17-19, 2025

Chengdu 

Century City New International Convention & Exhibition Center

We look forward to welcoming you to this grand beauty industry event!

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