设计策展 | 谢英凯 × 恒洁HEGII：与美好生活携手共生

初遇乍惊慌，久处愈怦然。

从2023年的「遇见」，到2024年「同行」，汤物臣从更深层次对品牌进行深度剖析，为观展者叙述展示一个更多维全面的品牌形象。

At first glance, I panicked, but after a long time, my heart began to beat faster.

From "Meet" in 2023 to "Together" in 2024, Inspiration Group conduct in-depth analysis of the brand from deeper levels and more perspectives, presenting a more comprehensive brand image to visitors.

围绕恒洁 x 中国国家地理 -- “总有美好在此间”的理念，设计师对品牌元素进行精准提取，通过立体线条的交汇重叠创造出交互空间。

Around the concept of "there is always beauty here" in HEGII x Chinese National Geography,Designers accurately extract brand elements and create interactive spaces through the intersection and overlap of three-dimensional lines.

同时将游展动线与体验空间结合，让观展者与空间产生互动的偶然性成为必然，展现恒洁品牌特点与“同行”的概念。

At the same time, combining the exhibition route with the experience space,  making the interaction between visitors and the space inevitable，showcasing the characteristics of HEGII brand and the concept of "peers".

整个展馆划分为接待、展示、互动三大区域，以高低错落的自由曲线交织而成，不同区域既相互独立又串联，同时结合品牌文化与空间设计，将产品艺术化表达，自然地融入各个小空间之中，打造沉浸式观展体验。

The entire exhibition hall is divided into three major areas: reception, display, and interaction. The different areas are both independent and connected, and combined with brand culture and spatial design, the products are artistically expressed and naturally integrated into each small space, creating an immersive exhibition experience.

“天地有大美而不言，四时有明法而不议，万物有成理而不说。”

“There is great beauty in heaven and earth that cannot be spoken of, clear laws in the four seasons that cannot be discussed, and reasoning in all things that cannot be spoken of.”

在无尽的大千世界中，人类从未停止追寻美好的脚步。

由此生必驾的318公路，到2024年广州设计周H-SPACE的精彩呈现，恒洁与中国国家地理的这次跨界合作，可视为一场超越自然之美与生活品质的深刻对话。

In this endless world, humanity has never stopped pursuing the footsteps of beauty. 

From the must drive 318 highway in this lifetime to the wonderful presentation of H-SPACE at the 2024 Guangzhou Design Week, the cross-border cooperation between HEGII and Chinese National Geography can be seen as a profound dialogue that transcends the beauty of nature and the quality of life.

醒目的恒洁蓝体块，巧妙融入了多处恒洁“H”元素。以恒洁×中国国家地理——旅行为主题的外部橱窗展示装置，激发了观展者的浓厚兴趣。

The eye-catching HEGII Blue body block cleverly incorporates multiple HEGII "H" elements. The external showcase display device with the theme of HEGII x Chinese National Geography - Travel  stimulates the strong interest of visitors.

外部装置以“旅行”为主题，通过恒洁参与的青岛国际胶东机场、房车模型、“FAST天眼”等元素，结合中国标志性建筑、露营场景，从温度、人文、互动的角度入手，配合标志性的恒洁蓝，勾勒出旅途如星辰大海的美好场景。

The external device is themed around "travel", incorporating elements such as Qingdao International Jiaodong Airport, RV models, and "FAST Eye" that HEGII participated in. Combined with iconic Chinese architecture and camping scenes, it starts from the perspectives of temperature, culture, and interaction, and combines with the iconic HEGII Blue to create a beautiful scene of a journey like the stars and the sea.

踏入展厅后，迎接观众的是一个逐渐开阔的前厅空间，从小至大，逐步展开。从视觉到体验，缓缓叙述恒洁品牌的故事。

After entering the exhibition hall, visitors are greeted by a gradually expanding front hall space, gradually expanding from small to large.  slowly narrating the story of HEGII brand from visual to experiential aspects.

内部装置宛如一个微观的“宇宙”。

The internal device is like a microscopic 'universe'.

这里不仅展示了过往恒洁参与的项目，还通过0废水处理站、热能回收系统、废料回收站、机械臂来体现恒洁智能化、自动化、绿色环保的生产智造系统，艺术化地表达卫浴产品及其零件，在细节中感受体验科技与美学的交融。

This not only showcases the projects that Hengjie has participated in in in the past, but also showcases Hengjie's intelligent, automated, and environmentally friendly production intelligent manufacturing system through zero wastewater treatment stations, thermal energy recovery systems, waste recycling stations, and robotic arms. The artistic expression of bathroom products and their components allows for a detailed experience of the integration of technology and aesthetics.

锦绣山河的色彩风暴遇上高品质卫浴，一场视觉上的五彩变幻在空间中悄然上演。

The color storm of the magnificent mountains and rivers meets the high-quality bathroom, and a visual colorful transformation quietly unfolds in the space.

通过多面彩色镜面折射出千变万幻的颜色组合，展现品牌多色多款的个性化产品矩阵，充分体现《中国国家地理》杂志用山水五色来定义大美中国的理念。

By reflecting the ever-changing color combinations through multi-faceted colored mirrors, the brand showcases a personalized product matrix of multiple colors, fully embodying the concept of China National Geographic magazine defining a beautiful China with the five colors of mountains and waters.

“热水无需等待，即时享受舒沐”。

环形空间360度全方位即时温控显示，让观众置于科技的宇宙中，享受创新技术带来的高品质体验。

"hot water does not need to wait, enjoy instant comfort".

The 360 degree all-round real-time temperature control display in the circular space allows visitors to immerse themselves in the universe of technology, and enjoy the high-quality experience brought by innovative technology.

以恒洁的星空全卫解决方案融入空间设计，打造出交融的奇妙之境。星光璀璨下，未来感十足的机械装置静静矗立，科技与自然和谐共生。

Integrating HEGII's starry sky full bathroom solution into spatial design to create a wonderful blend of worlds. Under the dazzling starlight, futuristic mechanical devices stand quietly, harmoniously coexisting with technology and nature.

在品牌的成长之路上，环保与科技是绕不开的命题。以两者作为空间与空间链接通道的主题，每一步都承载著对未来的承诺，每一程都铭刻著对自然的敬意。

On the path of brand growth, environmental protection and technology are inseparable propositions. Using both as the themes of spatial and spatial connection channels, Every step carries a commitment to the future, and every journey is engraved with respect for nature.

当人与空间真正融为一体时，精神与环境仿佛达成了无声的共鸣。

When people and space truly blend into one, the spirit and the environment seem to reach a silent resonance.

以恒洁X中国国家地理联名—总有美好在此间为概念，集合两个品牌的元素符号，打造休闲咖啡区，包容性的开放结构，流转的柔和光影，繁忙都市也能静享美好绿洲。

With the concept of "There is always beauty here" from the collaboration between HEGII and Chinese National Geography, the elements of both brands are combined to create a leisure coffee area. The inclusive open structure and the flowing soft light and shadow allow one to enjoy a beautiful oasis even in a busy city.

打破二维空间的禁锢，纵横交错的体块实现了上下空间的交互，仿佛置身于另外一个维度，但事实上你仍身处其中。

Breaking the constraints of two-dimensional space, the interlocking blocks achieve interaction between the upper and lower spaces. It feels like you are in another dimension, but in fact, you are still within it.

二层观景台的绝佳视角，将整个展馆尽收眼底，此刻错落的线条与空间已汇聚成诗意的表达，建筑与观众再次建立了跨越空间界限的对话。

From the second-floor observation deck, you can take in the entire exhibition hall at a glance. The interplay of lines and spaces converges into a poetic expression, allowing architecture and viewers to engage in a dialogue that transcends spatial boundaries once again.

捉摸不定的光线从出口处透进，仿佛从梦境中渐醒。这趟观展之旅虽已抵达终点，但对于生活的沉思与美好的探寻才刚刚开始。

The light passing through the exit was elusive, as if waking up from a vivid dream. Although this exhibition tour has reached its end, the contemplation and exploration of life's beauty have just begun.

面对层出不穷的同类产品、逐渐趋向饱和的成熟市场，众多品牌正积极探索摆脱同质化竞争，追求独特差异化的路径。

Faced with an endless stream of similar products and a gradually saturated mature market, many brands are actively exploring ways to break away from homogeneous competition and pursue unique differentiation.

以品牌理念为导向，结合知名设计师的空间创意，由著名设计师谢英凯精心打造的「恒洁H-SPACE」获得了广泛赞誉，这不仅是设计师与品牌的强强联名出圈的有力印证，更是突破传统、创造全新体验的成功案例。

Guided by the brand concept and combined with the spatial creativity of renowned designers, the H-SPACE " carefully crafted by designer Thomas Tse has received widespread praise. It is not only a powerful confirmation of the "strong collaboration" between designers and brands, but also a successful case of breaking through traditional boundaries and creating new experiences.

△ 图表数据来源于广州设计周展会回顾

2024年广州设计周总观展人数达45万+，其中从事设计行业人员占比6成以上；

The total number of visitors to Guangzhou Design Week in 2024 will reach over 450000, with over 60% of them being professionals in the design industry;

△ 图表数据来源于家创NEWS《2024广州设计周调研》

在本届设计周中，谢英凯 X 恒洁卫浴的「 恒洁H-SPACE 」表现出彩，以30.25%的认可度成为中国设计师联名品牌中呼声最高的品牌；同时，恒洁（57.98%）也成为受访设计师心目中国内卫浴品牌好感度最高的品牌；

In this design week, Xie Yingkai's HEGII H-SPACE bathroom brand, Hengjie, performed outstandingly, becoming the most popular brand among Chinese designer co branded brands with a recognition rate of 30.25%;At the same time, HEGII (57.98%) also became the brand with the highest brand favoritism in China in the surveyed designers' minds;

△ 2024年恒洁H-SPACE展馆设计幕后花絮

△ 2024年恒洁H-SPACE展馆幕后搭建视频（视频来源恒洁官方）

▽ 平面图

INFO

H-SAPCE

项目名称：2024广州设计周 恒洁HEGII展厅

项目地址：广东广州  

项目类型：展览陈设  

项目面积：329㎡  

设计时间：2024年07月  

完成时间：2024年12月  

设计单位：汤物臣肯文创意集团  

设计总监：谢英凯 Thomas  

空间设计师：刘佳苗 Miu 汤泽凡 Cade  

效果图设计师：朱丽 Juliet  

项目统筹：邝安潼 Lala  

项目摄影：张华祥 SHANR

点击【阅读原文】查看2025广州设计周展会招展书

阅读原文