链新品牌说 | Ashley Furniture 展示全球供应链创新与家居解决方案

全球供应链波动，制造业加速洗牌，新消费呼唤新体验。面对全球家具生态格局重构，如何找到自己的新坐标，重新构建一条新的发展链路？

中国家博会（广州）以“链新”作答：2026年3月展会主题为“链新 Connect Create”，并策划《链新·品牌说》栏目，携手海内外优质家居品牌，共同探讨新材料新工艺、新智造新价值、新流通新零售、新服务新模式。

本期将聚焦：

全球家居行业领导者——Ashley Furniture Industries

The global furniture ecosystem landscape is being reshaped, with production, distribution, and consumption all actively seeking breakthroughs and transformation. In this context, how can businesses find their new positioning and rebuild a new development pathway

CIFF Guangzhou answers with "Connect Create", its theme for March 2026. In the series "TOP BRAND", we profile premium brands worldwide who generously shared brand stories to explore breakthroughs across new materials, smart manufacturing, retail models, innovative services and business formats.

This edition's spotlight:

Ashley Furniture Industries: Global Leader in Home Furnishings

Ashley是全球领先的家具制造商之一，并已连续20年成为美国销量第一的家具品牌。公司创立于1945年，目前业务覆盖全球155个国家和地区超过20,000个门店终端（storefronts），在全球家居市场占据重要地位。依托23个全球制造与物流中心、先进自动化系统以及机器人驱动的生产体系，Ashley为全球市场提供完整的全屋家居解决方案，包括：

● 卧室家具● 客厅家具● 餐厅家具● 软体沙发及组合沙发● 混合床垫与睡眠系统通过垂直整合的运营模式与全球采购能力，Ashley将美国设计传统与全球制造效率相结合，为全球消费者提供高品质且具有价格竞争力的家具产品。

Ashley is one of the world’s leading furniture manufacturers and has been the number one selling furniture brand in the United States for 20 consecutive years. Founded in 1945, Ashley is present in over 20,000 storefronts across 155 countries, positioning the company as a dominant force in the global home furnishings market.Supported by 23 global manufacturing and logistics centers, advanced automation systems, and robotics-driven production, Ashley delivers comprehensive whole-home furniture solutions, including:

● Bedroom furniture● Living room furniture● Dining room furniture● Upholstered sofas and sectionals● Hybrid mattresses and sleep systemsThrough vertically integrated operations and international sourcing expertise, Ashley combines American design heritage with global manufacturing efficiency to provide high-quality, affordable furniture at scale.

Ashley拉斯维加斯旗舰店

Ashley Las Vegas Flagship Store. SOURCE: Ashley

Ashley的国际增长战略重点在于将其成熟的产品体系、零售模式以及制造网络拓展至全球多个区域。通过建立：● 国际授权合作体系● 区域产品平台● 多元化跨境生产网络Ashley进一步强化了供应链多元化能力，提升了运营韧性，并增强了对国际家具市场变化的响应速度。公司不断扩展的睡眠产品组合，包括Ashley Sleep、Nectar和DreamCloud，体现了其在全球范围内推动产品创新并适应消费需求变化的能力。

Ashley’s international growth strategy focuses on expanding its proven product systems, retail model, and manufacturing network across multiple regions.By developing:● International licensing structures● Regional product platforms● Diversified cross-border production networksAshley has strengthened supply chain diversification, improved operational resilience, and enhanced responsiveness within the international furniture market.The company’s expanding sleep solutions portfolio, including Ashley Sleep, Nectar, and DreamCloud, reflects its ability to scale innovation globally while adapting to evolving consumer demand.

中国仍然是Ashley长期全球发展战略中的核心市场之一。依托80年的美国设计基因以及成熟的亚洲制造生态体系，Ashley构建了灵活的生产结构，并通过多区域产能配置与区域仓储布局提升供应链效率。这种“全球规模 + 本地执行”的运营模式有助于提升：

● 家具供应链稳定性● 风险管控能力● 成本优化效率● 市场导向型产品开发能力从而为持续增长的中国家居市场构建一个具备长期竞争力的发展平台。

China remains a core priority within Ashley’s long-term global growth strategy.Leveraging its 80-year American design DNA alongside an established Asian manufacturing ecosystem, Ashley has implemented a flexible production structure supported by diversified capacity allocation and regional warehousing solutions.This Global Scale and Local Execution model enhances:

● Furniture supply chain stability● Risk mitigation● Cost optimization● Market-responsive product developmentThe result is a resilient platform designed for sustainable growth in the expanding China home furnishings sector.

帕洛玛卧室系列

Paloma Bedroom Collection. Source: Ashely

Ashley拥有超过20,000个SKU的产品组合，使经销商和零售商能够更好地应对全球家具消费趋势变化。在CIFF广州2026展会上，Ashley将展示：

● 现代风格卧室家具系列● 模块化与灵活组合的软体家具解决方案● 符合国际室内设计趋势的创新家具产品这一丰富的产品体系进一步强化了Ashley在全球家具采购领域的领先地位，并提升了全球买家的采购效率。

Ashley’s portfolio of more than 20,000 SKUs enables distributors and retailers to respond to shifting trends across the global furniture trade.At CIFF Guangzhou 2026, Ashley presents:

● Contemporary bedroom furniture collections● Modular and flexible upholstered furniture solutions● Design-forward products aligned with international interior trendsThis extensive assortment strengthens Ashley’s leadership in international furniture sourcing and enhances efficiency for global buyers.

麦斯顿高地沙发系列Maxton Heights Upholstery Collection. Source: Ashely

睡眠产品是全球床垫市场增长最快的品类之一。通过Ashley Sleep、Nectar 以及DreamCloud，Ashley整合：

● 高性能记忆海绵技术● 独立袋装弹簧系统● 先进混合床垫工程技术● Bed-in-a-Box压缩包装技术这些创新不仅提升了跨境物流效率, 降低运输成本，也增强了全球家具供应链的规模化能力。

Sleep products represent a high-growth segment within the global mattress market.Through Ashley Sleep, Nectar, and DreamCloud, Ashley integrates:

● Therapeutic-grade memory foam● Individually wrapped coil systems● Advanced hybrid mattress engineering● Bed-in-a-Box packaging technologyThis innovation improves cross-border logistics efficiency, reduces shipping costs, and enhances scalability across the global furniture supply chain.

奈克塔尊眠臻合 5.1 床垫

M141 NECTAR PREMIER HYBRID 5.1 Mattress. Source: Ashely

Ashley将高性能面料技术融入其标准化生产体系，进一步强化了公司在可持续家具制造方面的长期承诺。

其主要优势包括：

● 耐用性强，适用于高频使用环境  

● 易于清洁和日常维护  

● 具备良好的抗褪色性能  

● 材料可回收利用  

这些特性高度契合全球家居装饰市场对环保型家具产品日益增长的需求。

Ashley incorporates performance fabric technology into its standardized production system, reinforcing its commitment to sustainable furniture manufacturing.

Key benefits include:

● Durability for high-use environments

● Easy maintenance

● Fade resistance

● Recyclability

These features align with increasing demand for eco-friendly furniture within the international home décor market.

数字化基础设施在Ashley的全球运营中发挥着关键作用。公司建立的全球订单与库存可视化平台能够实现：

● 实时生产追踪● 物流监控● 数据驱动的需求预测● 动态库存配置这一系统提升了全球B2B家具贸易的可靠性，并增强了国际家具买家的信心。

Digital Transformation in Global B2B Furniture TradeDigital infrastructure plays a central role in Ashley’s operations.Its global order and inventory visibility platform enables:

● Real-time production tracking● Logistics monitoring● Data-driven demand forecasting● Dynamic inventory allocationThis system enhances reliability across the global B2B furniture trade and strengthens confidence among international furniture buyers.

Ashley以规模化制造体系为基础，持续推动核心家具品类的创新。

从能够在紧凑住宅空间中提升使用效率的小空间家具，到满足灵活生活方式需求的多功能家具设计，Ashley不断回应全球城市化生活方式的变化。

这种以品类创新为核心的发展策略进一步巩固了其在不断扩展的国际家居行业中的竞争优势。

Ashley’s scalable manufacturing ecosystem supports innovation across core categories.

From small space furniture that maximizes efficiency in compact homes to functional furniture designed for flexible living, Ashley responds to evolving urban lifestyles across global markets.

This category-driven strategy reinforces its competitive position within the expanding international home furnishings industry.

纳维亚诺功能躺椅

Nerviano Recliner Chair. Source: Ashely

CIFF广州2026：全球家具采购的重要平台

作为亚洲领先的家具展览会，CIFF广州汇聚来自全球的制造商、经销商、零售商以及采购专业人士。

对于Ashley Furniture Industries而言，CIFF广州2026是一个具有重要战略意义的平台，用于：

● 展示全球制造能力  

● 拓展中国家具市场的合作伙伴  

● 强化在亚太家居市场的品牌与渠道布局  

● 推动国际家具供应链的协同与合作

CIFF Guangzhou 2026: Strategic Platform for Global Furniture Sourcing

Recognized as Asia’s premier furniture exhibition, CIFF Guangzhou connects manufacturers, distributors, retailers, and sourcing professionals worldwide.

For Ashley Furniture Industries, CIFF Guangzhou 2026 serves as a high-impact platform to:

● Showcase global manufacturing capabilities

● Expand partnerships in the China furniture market

● Strengthen presence in the Asia-Pacific home furnishings market

● Advance collaboration across the international furniture supply chain

格瑞蒙茶几

Grayman Coffee Table. Source: Ashely

Ashley诚邀全球买家莅临CIFF广州2026Ashley Furniture Industries诚邀全球经销商、零售商、采购专家以及行业伙伴参加CIFF广州2026，共同探索：

● 美国设计家具● 智能制造创新● 可持续家居解决方案● 先进睡眠科技● 全球供应链协同能力随着全球家具行业不断发展，Ashley持续通过规模、创新与供应链整合推动国际市场的长期增长。

Ashley Invites Global Buyers to CIFF Guangzhou 2026Ashley Furniture Industries welcomes distributors, retailers, sourcing professionals, and industry leaders to attend CIFF Guangzhou 2026 and explore:

● American-designed furniture● Smart manufacturing innovation● Sustainable home furnishings● Advanced sleep technology● Resilient global supply chain solutionsAs the global furniture industry continues to evolve, Ashley demonstrates how scale, innovation, and supply chain integration drive long-term growth across international markets.

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