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多品类面料的产品深化与价值共创
——中国流行面料CLUB创新实践
Product Advancement and Value Co-creation
for Multi-variety Fabrics
时间:2026/06/10 13:30–15:40
地点:深圳会展中心(福田区) 9号展厅论坛区
Time: 2026/06/10 13:30–15:40
Venue: Shenzhen World Exhibition & Convention Center(Fu'tian)Hall 9
本场论坛聚焦中国流行面料CLUB优选企业在羊毛、牛仔、裤装、丝绸等细分领域的创新实践,围绕“产品升级与价值共创”,通过多元案例分享,呈现企业如何在不同消费场景下,结合材料/纤维创新、面料研发、场景应用与品牌合作模式,实现从“卖面料”向“输出解决方案”的转变,为华南乃至更广市场提供可落地的开发思路与合作路径。
Focusing on the innovative practices of Fabrics China flagship enterprises in the sub-sector fields such as wool, denim, trousers, and silk, this forum centers on "product advancement and value co-creation". Through a series of diverse case studies, this session will demonstrate how these enterprises are integrating material and fiber innovation, fabrics research and development, scenario-based applications and brand cooperation models across diverse consumer scenarios, and to achieve the transformation from "selling fabrics" to "providing solutions". In doing so, the session aims to provide practical approaches to development and pathways for cooperation in the South China market and beyond.
13:30-13:55
当可持续遇见时尚——纤维素纤维材料的创新应用
When Sustainability Meets Fashion: Innovative Applications of Cellulose Fiber Materials
沈炜|赛得利集团|市场部经理
Vera Shen|Marketing Manager,Sateri Group
13:55–14:20
精纺羊毛的跨界之路:消费升级下的多场景应用
The Interdisciplinary of Worsted Wool: Multi-Scenario Applications under the Trend of Upgraded Consumption
周文|浙江富润纺织有限公司|开发经理
Zhou Wen|Development Manager,Zhejiang Furun Textile Co., Ltd.
14:20–14:45
新代牛仔:材料升级与场景突破的创新实践
Trendsetting Denim: The Innovative Practice of Material Upgrading and Diverse Applications
涂强|广州市谊兴纺纺织有限公司|品牌营销总监
Tu Qiang|Brand Marketing Director ,Guangzhou Winwin Textile Co., Ltd.
14:45–15:10
裤装不止单品:从面料创新到品牌价值载体
Trousers, More Than a Basic Item — From Fabric Innovation to Brand Value Carrier
韩文鹏|广州帛璟纺织品有限公司|市场部运营总监
Han Wenpeng|Marketing Operations Director, Guangzhou Bojing Textile Co., Ltd.
15:10–15:35
丝绸面料:时装多场景应用与时尚新表达
Silk Fabrics: Multi-Scenario Applications and New Expressions in Fashion
吕毅萍|麦地郎集团|女装面料部经理
Lv Yiping| Womenswear Textile Manager ,Maidilang Group Co., Ltd.
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