以构建国际领先的系统定制家居品牌为理念
对“IDD世界领先设计对话”的支持
IDD世界领先设计对话，是广州设计周联合GIA广州设计周全球伙伴联盟中的中外设计领先机构、组织和媒体发起的一项对话世界设计领先者的国际设计交流计划，IDD世界领先设计对话以「MASTER MIND巨匠的思索」为思想探寻的的主旨方向，希冀通过与世界领先设计巨匠对话，探索世界领先设计思想，以世界领先推动中国领先，以中国领先影响世界设计。
IDD世界领先设计对话 · 宣传片
十几年来，广州设计周对于中国设计与世界领先设计思索的交流对话从未停止，IDD世界领先设计对话以对话巨匠、发掘新声、臻选杰作三大内容版块构建年度运营体系，由此推动世界领先设计与中国设计之间的对话交流和发展。
对话巨匠，追随领先
Dialoguing With Masters To Follow The Leading
IDD将面向世界各国在设计领域具有领先建树、实践和思索的业界翘楚或机构，并联动中外领先设计机构、组织和媒体共同推举，每年甄选“IDD年度设计巨匠”，全年通过登门访谈、演讲论坛等形式对话“IDD年度设计巨匠”，探寻巨匠的思索，策划形成访谈视频、专题、出版刊物等内容，分别在HKDC香港设计中心的BODW+/viuTV进行全球播放，并在中外设计领先传播平台和渠道进行宣发和展示，希冀汇集世界领先设计思索，启迪中国乃至世界设计产业的更新发展。
对话巨匠 追随领先 | VOL.3
艾尔·巴克斯特 | Al Baxter
澳大利亚 | Australia
Al Baxter既是一名建筑师，也是一名前职业运动员。2011年退役时，他是澳大利亚橄榄球联会赛 （Australian Rugby Union）历史上参赛（出场）次数最多的支柱位球员。他拥有丰富的体育、总体规划、休闲和会展设计方面的知识，曾参与过澳大利亚和国际市场上的多个项目，包括澳式橄榄球发展中心（Australian Rugby Development Centre）、澳大利亚联邦银行体育场（CommBank Stadium）、西悉尼社区体育中心（Western Sydney Community and Sports Centre）、以及2018/2022世界杯申办工作（2018/2022 FIFA World Cup Bid）等。
Al曾在两届橄榄球世界杯、七届三国锦标赛和12个赛季的超级橄榄球比赛中为澳大利亚国家队效力。他作为一名职业运动员的经历，加上他的建筑设计专长，让他在体育空间设计方面拥有独特的话语权，从而激发运动员超越自我。
退役后，Al还担任了多个董事会的成员，包括悉尼生活博物馆（Sydney Living Museums，前身为新南威尔士州历史用途信托基金）的委托人、SLM基金会董事会董事和Waratahs Rugby董事。他还在澳大利亚ABC电视台担任橄榄球联会赛评论员，经验丰富。
QUESTION ABOUT YOURSELF
个人问题
作为澳大利亚著名的橄榄球明星运动员，你的运动生涯对设计有什么影响吗？你热衷于设计的可持续发展，它是否也受到了你运动生活的启发？
It must be sure that athletic career has enriched your design in terms of every aspect, could you tell us how does it impact on your design You are keen on design sustainability, does it also inspire by your sporting life
我作为橄榄球联会赛球员的职业生涯无疑丰富了我设计体育场馆和训练设施的方式。从球员的角度出发，亲身体验体育场馆的使用，感受巨大的体育场馆所创造的气氛和戏剧感，使我在POPULOUS工作时能将这些体验和感受运用到体育场馆和赛事活动的设计工作中，并付诸实际。
My career as a professional rugby union player has certainly enriched the way I design stadiums and training facilities. To experience first-hand how stadiums are used and to experience the atmosphere and sense of theatre that great stadiums and arenas create from the perspective of a player has given me a certain insight to try and achieve this with the venues and events we design at POPULOUS.
我的运动生涯也让我有幸环游世界，但通过这些旅行，我能够见证气候变化的影响，特别是在非洲和太平洋地区。现在，作为一名建筑师，我从这些经历中得到启发，研究如何在设计体育基础设施时，不仅要减少对环境的影响，还要对项目所在地和社区做出积极的贡献。
My sporting career also afforded me the privilege to travel the world but with this travel I was able to witness some the impacts of climate change, particularly through parts of Africa and the Pacific. Now as an architect I’ve been inspired by these experiences to look at ways we can design sports infrastructure to not only reduce their impacts on the environment but also contribute positively to the places and communities in which they sit.
QUESTIONS ABOUT WORK AND DESIGN
关于工作和设计
POPULOUS 因其卓越的体育建筑和文娱建筑设计项目而闻名于业内，在设计过程中主要的设计理念是什么？它是如何形成的？
POPULOUS is renowned for the design of sport and entertainment destinations, what is the main design philosophy behind much of POPULOUS' design process How did it come about
POPULOUS的设计理念是“共聚共贺、共襄盛举”，创造能吸引人们相聚的地方，设计人们喜欢的地方。我们的理念也是以人为本，我们相信伟大的建筑能够与用户建立起情感联系，我们努力让我们设计出的建筑为那些使用的人们提供难忘的体验。
The POPULOUS design philosophy is about creating places that draw people together and designing places where people love to be together. Our philosophy is a human centric one where we believe great architecture connects emotionally to the users and where we strive to deliver unforgettable experiences for the people that use our buildings. 这一理念来自于我们的日常观察和设计经验，精彩的赛事活动实际上与所有的参与者息息相关——观众（球迷）、运动员，甚至是赛事组织方，所以我们的重点需要放在他们身上，特别是如何让这些人一次又一次地回到我们设计的建筑中来。
This philosophy came about from our understanding through observation and experience that great events are actually about the people who take part in these events; the fans, the performers and even people managing the events so our focus needed to be on them and specifically how do we keep these people wanting to come back to our buildings again and again.
以客户为中心，以结果为导向，理解客户需求/标准/价值观，以设计思维与客户共同创新，您可以举一个近期 POPULOUS 的例子么？
Client is at the center of everything, how do you approach a project How do you get deeper understanding of client’s needs/standards/values Maybe give us a recent POPULOUS example
我们的工作总是从与客户交流开始，与客户建立牢固的关系对项目的成功至关重要。在可能的情况下，我们尝试与客户一起观察、提问、了解他们的需求，重要的是了解他们的文化。
Our approach always starts with the client, a strong relationship with the client is critical to the success of a project. Where we can, we try and embed ourselves with the client to observe, ask questions, to understand their needs and importantly understand their culture.
这方面的一个例子是，我们与马来西亚资源公司（MRCB）在马来西亚吉隆坡体育城重建项目中的合作。该项目要求为2017年东南亚运动会重建国家体育场、国家水上运动中心和国家曲棍球场，但在与MRCB一同工作时，我们了解到该项目不仅仅是要建造新的场馆，而是要复兴城市。最后，我们不仅为2017年东南亚运动会设计创造了世界级的体育场馆，而且诞生了一座以社区、健康和宜居为重点的全年不休的“体育城”。
An example of this is where we worked with Malaysian Resources Corporation Berhad (MRCB) on the redevelopment of KL Sports City in Malaysia. The brief called for the redevelopment of the National Stadium, National Aquatic Centre and National Hockey for the 2017 Southeast Asian Games but working together with MRCB we came to understand the project was about much more than just creating new venues but about revitalising the city. The result has been not just the creation of world class venues for the 2017 Southeast Asian Games but a year round liveable sports city focused on community, wellness and liveability.
在您在 POPULOUS 主持的所有项目中，印象最深的一个项目是什么？可以跟我们分享其中有趣的故事吗？
What is your most impressive one among all the POPULOUS projects you have ever made (any built or unbuild) (* any inspiring/striking story)
我最引以为豪的项目是我现在正在做的悉尼奥林匹克体育场振兴工作（POPULOUS为2000年悉尼奥运会设计了最初的11万座体育场，然后在2003年将体育场改造配置为8.3万个座位）。悉尼是我的故乡，我对这座场馆有着特别的感情。我有幸到现场观看了2000年悉尼奥运会，成为体育场内11万名观众中的一员。3年后，作为一名职业橄榄球运动员，我在那里参加了澳大利亚对英格兰的橄榄球世界杯决赛（不幸的是我们在加时赛中输给了英格兰！），然后在2011年，我在这座体育场里，在家人和朋友的见证下，打了我运动生涯里的最后一场职业橄榄球比赛。11年后的今天，我有幸带领团队为即将到来的国际足联女子世界杯、2027年橄榄球世界杯和2029年女子橄榄球世界杯等重大赛事，对该体育场进行升级改造。
The project I’m most proud of is the work I’m doing now on the revitalization of the Sydney Olympic Stadium (POPULOUS designed the original 110,000 seat stadium for the Sydney 2000 Olympic Games and then the reconfiguration of the stadium in 2003 to 83,000 seats). This stadium is a venue very close to my heart with Sydney being my hometown I was lucky enough to attend the Sydney 2000 Olympic Games and be part of the 110,000 capacity crowd at the stadium, 3 years later as a professional rugby union player, I had the privilege of playing at the stadium in the Rugby World Cup final for Australia against England (unfortunately we lost to England in overtime!) then in 2011 I played my last professional rugby game at the stadium in front of family and friends. Now 11 years later I have the privilege to be leading the team commissioned with the revitalization of the stadium for the upcoming FIFA Women's World Cup, the 2027 Rugby World Cup and 2029 Women’s Rugby World Cup.
悉尼奥林匹克体育场_Ethan Rohloff_POPULOUS
您主持设计的澳大利亚联邦银行体育场（Commbank Stadium）是世界上首座获得 LEED V4 金级认证的体育场， 请问体育建筑在设计和建造过程中如何能最大程度地实现绿色可持续发展以及减少碳排放， 从同时满足举办赛事活动以及环境保护的双重要求？
You led the design of Commbank Stadium, the first stadium in the world to receive LEED V4 Gold certification. How could the design and construction of the sports building maximize green sustainability and reduce carbon emissions, while meeting the dual requirements of hosting events and environmental protection
我们在澳大利亚联邦银行体育场的设计中所做的两件关键事情是：减少实际建造，并关注当地社区（在比赛日和非比赛日模式中）。通过减少建造，我们减少了碳排放，最大限度地利用自然通风和阳光，并降低了施工对场地和社区的影响。我们对社区的关注意味着我们通过将游乐场、篮球场、公共设施和咖啡馆整合到建筑结构中来激活场馆的公共面貌。我们还将绿色空间接入附近的公园，并在当地采购了大部分建筑材料，通过回收和再利用减少了90%以上的建筑垃圾填埋量。作为体育和活动场馆可持续设计的一般理念，我认为我们总是需要寻求用更少的资源做更多的事，以减少对环境的影响，同时关注我们的建筑如何在比赛日和非比赛日成为当地社区的一部分，令其使用率和可用性达到最大化。
The two key things we did at Commbank Stadium was looking to build less and focusing on the community (in event and non-event modes). By looking to build less we reduced embodied carbon, maximized natural ventilation and sunlight and reduced the construction impacts on the site and neighborhood. Our focus on the community meant we activated the public faces of the venue by integrating playgrounds, basketball courts, public amenities and cafes into the fabric of the building, we gave back green space to the adjacent parklands and sourced the majority of the building materials locally while diverting over 90% of the construction waste from landfill through recycling and re-use. As a general philosophy in the sustainable design of sports and events venues I think we always need to look to do more with less to reduce our environmental impact while looking at how our buildings can be part of the community both on event and non-event days to maximize their use and useability.
澳大利亚联邦银行体育场（原名Bankwest Stadium）
于2020年获得LEED V4 金级认证_VenuesLive_POPULOUS
澳大利亚联邦银行体育场（夜景）_Murray Fredericks_POPULOUS
澳大利亚联邦银行体育场内正进行足球比赛_VenuesLive_POPULOUS
很多大型场馆是为了举办赛事或者活动而修建的，却忽视了场馆所在地区人们的需求，并未真正融入当地社区的日常生活。我们是否能通过前期的设计改变这一点，使得场馆能更好地服务社区，变成一个让人们相互交流和联系的中心？
Many large stadiums are built for the purpose of hosting events or activities, but the needs of the people in the area where the stadium is located are ignored and not really integrated into the daily life of the local community. Can we change this through pre-design, so that the venue can better serve the community and become a center for people to interact and connect with each other
这肯定是毫无疑问的。作为城市级别的基础设施设计者，我们不仅需要懂得如何将这些体育场馆融入更广泛的城市范畴，还需要了解当地社区。其关键之一就是将当地社区的诉求从第一天起就带入整个设计过程。对于联邦银行体育场这个项目，我们委托当地的一所大学进行了一些研究，询问社区居民希望在体育场的非比赛日使用中融入哪些功能。根据这项研究，我们将儿童游乐场、半场篮球场和健身设施整合进体育场面向街道的一侧，同时在体育场面向邻近公园的一侧增加公众可进入的绿色空间。
Definitely. As designers of city scale infrastructure we need to understand not only the need to integrate these venues into the wider city but also the local community. A key part of this is bringing the local community into the design process from day 1. For Commbank Stadium we commissioned a number of studies (led by a local university) asking the community what they would like to see integrated into the stadium for use on non-event days. From this study we included kids playgrounds, half court basketball courts and exercise equipment into the side of the stadium facing the street while increasing the publicly accessible green space to the side of the stadium facing adjacent parklands.
POPULOUS 近期与 PWR 合作，推出了全球首个元宇宙概念的电竞场馆“PWR Facility”。是什么造就了这一作品的诞生？这个项目对未来的体育场馆设计和开发会带来什么启发和引领效应吗？
We also noticed that POPULOUS recently collaborated with PWR to launch the world's first metaverse concept esports venue “PWR Facility”. What led to the birth of this work Would this project inspire and guide the way for the future of stadium design and development
PWR元宇宙场馆是与Lachlan Power和PWR团队的一次激动人心的合作，这种合作是围绕着我们对训练设施和电竞的共同理念而产生的，他们希望在建造任何实物之前在元宇宙中进行测试。在项目上线的前两周有超过25万人在线参观了该场馆并与之进行了虚拟互动，我们确信这种在实体建筑落地之前进行“形而上”建造的方法可以让团队、观众以及重要的项目业主和运营商在最终设计完成之前测试和体验该建筑。此外，随着虚拟现实（VR）和增强现实（AR）头盔的改进，我们认为体育场馆有机会将观众覆盖面从看台上的有限现场观众扩展到在家里观看赛事的数百万线上观众。
The PWR metaverse facility has been an exciting collaboration with Lachlan Power and the PWR team that came about through a shared philosophy around our approach to training facilities and Esports and their desire to test this in the metaverse before building anything physically. After more than 250,000 people visited and interacted virtually with the facility in the first 2 weeks we definitely see this approach of building ‘metaphysically’ before a physical building as a way to allow teams, spectators and importantly building owners & operators test and experience the building before the final design is completed. Additionally with the improvements to Virtual Reality (VR) and Augmented Reality (AR) headsets we think there are opportunities for venues to extend the reach beyond to the physical spectators in the stands to the millions of people watching the events at home.
元宇宙中的PWR Facility_POPULOUS+PWR
元宇宙中的PWR Facility_POPULOUS+PWR
QUESTION ABOUT CURRENT ISSUES
关于时事
因为疫情，近几年我们的生活方式很大的变化，在你们的生活中是否也出现了很多变化和挑战？你们是如何应对这些的呢？
Over the course of 2020 to 2022, we have seen examples of human life shifting gears, enormous differences and challenges come without notice, can you tell us what kind of challenges/problems you ever met and how did you cope with it
作为体育、赛事活动和社会基础设施的设计者，我们尤其受到新冠大流行的影响，因为专业体育比赛停止，会议和展会转移到网上举行，机场关闭。然而，在2020年世界大部分地区进入封城状态后，我们迅速转入与客户的战略合作中来，协助他们在卫生当局允许分阶段重新开放城市时，使场馆运行和赛事活动举办尽可能的安全。这不仅让我们更接近客户，了解他们的建筑、需求和驱动力，而且也让我们看到如何使我们的场馆变得比以前更安全、更有效。作为一家在全球20多个城市设有办事处的国际公司，这场疫情也教会了我们如何通过科技的手段与员工和客户保持紧密联系。As designers of sports, events and social infrastructure we were particularly hard hit by the impacts of the pandemic as professional sporting competitions stopped, conventions and exhibitions moved online, and airports closed. However after most of the world went into lockdown in 2020 we quickly moved into working strategically with our clients to assist them in making their venues and events as safe as possible for when health authorities allowed the phased re-opening of cities. Not only did this bring us closer to clients in understanding their buildings, their needs and drivers but also opened our eyes about how we could make our venues safer and more efficient than they had ever been before. Being a global company with offices in over 20 cities around the world the pandemic also taught us how to stay connected with staff and clients through technology.
QUESTIONS ABOUT IDD
关于IDD
谈谈你们对“领先”的理解可以吗？
How do you define the word ‘leading’in the design context我会将设计中的“领先”定义为能够激励他人。一名领先的设计师可能无法提供所有问题的答案，但却能激励其他人沿着他们所开创的道路前进。
I would define ‘leading’ in design as being able to inspire others. A leading designer may not have all the answers but inspires others to follow down the path they have started.
近年来，在设计行业中是否有你们认为十分值得关注的”领先“作品或者人物？
Can you recommend a couple of “leading” design projects or “leading” celebrities in the industry that we can learn from
在体育和赛事活动领域，我想到了三个引领行业发展的设计项目：
Three design projects that come to mind in the sports and event space that are leading the industry:
扎哈·哈迪德建筑事务所为英国格林森林流浪者足球俱乐部新设计的5000座的木制体育场，这是首座主要用木材建造的重要体育场馆案例。
Zaha Hadid Architects new 5,000 seat timber stadium for the Forest Green Rovers Football Club in the UK as the first example of a significant sports venue designed predominantly with timber.
Fenwick Iribarren建筑事务所在多哈的4万座的卡塔尔世界杯“974足球场”，使用了974个海运集装箱作为模块化设计的一部分。该场馆在比赛结束后将被拆除。
Fenwick Iribarren Architects 40,000 seat Qatar World Cup Stadium 974 in Doha using 974 shipping containers as part of a modular design that will dissemble after the event is complete.
POPULOUS在美国西雅图的1.7万座的气候宣言体育馆，将成为世界上第一个零碳和零废排放的体育馆。
POPULOUS’ 17,000 seat Climate Pledge Arena in Seattle that will be the first zero carbon and zero waste arena in the world.
QUESTIONS ABOUT FUTURE
关于未来
未来你们有哪些希望继续探索和尝试的领域或议题？
What kind of topics or fields that you plan and wish to explore in the future我感到十分兴奋的是我们目前正在探索的两个领域。第一个是航空和铁路。由于我们专注于为人们创造非凡的体验，我们越来越多地被要求将这些相同的原则应用到交通设计中，把“观众体验”转化为“乘客体验”。在全球范围内，随着铁路和航空业的不断发展，这将是一个激动人心的领域。
I’m most excited by 2 areas we are currently exploring. The first is aviation and rail. With our focus on creating extraordinary experiences for people we are being asked more and more to apply these same principles to transport design where ‘spectator experience’ is replaced by ‘passenger experience’. Globally as rail and aviation sectors continue to grow this will be an exciting area to be in. 第二个是元宇宙。与PWR的合作项目向我们展示了新一代用户的喜好，他们愿意在元宇宙中体验建筑，就像他们在现实世界中做的一样。具备更快速的开发时间和同样的重力法则，场地限制和建筑预算将不适用于元宇宙，我们认为这对POPULOUS来讲是另一个值得兴奋的业务拓展领域。
The second is the metaverse. The PWR collaboration showed us there is a new generation of people just as willing to experience a building in the metaverse as they are in the physical world and with the quick development times and normal rules of gravity, site constraints and construction budgets not applicable in the metaverse we see this as an exciting area of development for POPULOUS.
你们有哪些想要给予中国年轻建筑师的建议？
Any suggestions for the younger generation in the design industry *Especially for architects student.
保持好奇心，因为灵感和创新可以来自任何地方，永远不要停止学习，让你的激情引导你。
Stay curious as inspiration and innovation can come from anywhere, never stop learning and follow your passions.
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广州设计周组委会
GZDW Committee
Contact：陈女士 Orrero Chan
Mobile：+86-136 5009 3587
website：www.gzdesignweek.com
Email：idd@gzdesignweek.com
