卫星展创始人Marva Griffin Wilshire：40余年与全球顶级设计媒体、与年轻设计师为伍

A1：2021年 Salone del Mobile（以下称为Salone）特别活动 supersalone 的筹备工作于去年5月底开始，我们真的只有几个月的时间来组织，比起一般在4月份正常举行的Salone 我们的准备时间比往年少得多。

这次的准备工作有所不同，因为这次活动是建筑师斯蒂法诺·博埃里先生第一次作为策展人，他也是米兰三年展的主席，这意味着米兰展的组织者必须以前所未有的新形式与博埃里先生的国际合作团队进行对话和合作。在Fiera Milano, Rho（展览中心的名称）的展场上，展览按照主题区域和行程被分割开来，比如知识共享讲座场、专门用于商业会谈的会议场、设计学校的年轻学生作品展示场。因为去年没有卫星展，所以博埃里团队的一位策展人负责组织起一个项目，称之为“消失的毕业展”，她邀请了一些国际上知名的设计学校，展示他们毕业生的近期作品。这是非常好的展览，我也是该项目的评审团成员之一，获奖者将于2022年的卫星展上展示他们的项目。

supersalone所处的复杂全球背景，我们还致力于线上平台的全新米兰展的内容呈现，这一点非常重要，因为我们的目的是推广米兰展，并将用户放在核心位置。我必须特别说明，为了保护参展商、专业观众和普通公众的健康和安全，supersalone付出了巨大的努力，也肩负着巨大的责任。我们在防止新冠肺炎流行传播的组织方面投入了大量精力，特别是在展会空间的组织、正确指导游客行为以及通道和流量的监管等方面。总之，米兰展非常重视公共安全和健康。

The preparation for the supersalone, the special 2021 event of Salone del Mobile.Milano, began at the end of last May. We really only had a few months to organize it. Compared with the usual Salone held in April, our preparation time was much less than in previous years.  The preparations for this time worked differently, because for the first time Salone has a curator, Mr. Stefano Boeri, who is an architect also the president of Triennale Milano (or Milan Triennial). This meant that the Salone’s organizers had to dialogue and constantly work with Stefano and his international team of collaborators in this unprecedented new format, different than ever before. The display in the fairgrounds at Fiera Milano, Rho (the name of the exhibition center) was cross pollinated and the exhibition is divided according to the themed areas and itinerary, like conference halls dedicated to business talks and knowledge sharing, and exhibition halls to promote the works of young design students. Because there was no SaloneSatellite exhibition last year, a curator of Boeri's team created a project called "The Lost Graduation Exhibition".  She invited a number of internationally famous design schools to show recent works of their graduates. And there was a beautiful exhibition, a jury of which I was also a member. The winners will be showing their projects at SaloneSatellite in April 2022.

Given the complex global backdrop of supersalone, we were also committed to the realization of the new Salone del Mobile.Milano online platform. This was very important because we designed it to promote the Salone and to put the user at the core of the event before, during and after their business. I must say a great deal of effort has gone into the supersalone, along with a huge sense of responsibility, in order to protect the health and safety of exhibitors, a professional visitors and the general public alike. We have also devoted considerable resources to preventing the spread of the Covid-19 pandemic, with special attention to organizing the exhibition space, guiding the correct visitor behavior, and monitoring the ebb and flow of traffic.
So health and safety was taken extremely seriously by the Salone organization.

A2：多亏了大家都打了疫苗，现在的情况是越来越好了。我们完全脱离了紧急状态，而且每一天的情况都在逐渐缓和，预计四月底就会一切恢复正常。

Conditions are getting better and better, thanks to the vaccination campaign. We are completely out of the emergency situation and as of today, there are less restrictions and by the end of April we should go back to normal life.

A3：我们收到的反馈是令人喜出望外的，有相当多的杂志都对supersalone和所有参与的品牌非常非常感兴趣。我们收集了大量的报道剪报，非常非常有趣，而且它们还在不断地出现。从某种程度上说，我很高兴，因为我是一个纸质（媒体）的深度爱好者，对杂志严重“上瘾”。我想触摸这些精美的印刷品，我知道如何用ipad阅读在线文章，但我不想总呆在电脑前。三、四年前，人们都在谈论数字（媒体）将扼杀印刷品行业，但事实并非如此。我很高兴，因为每隔一段时间我们都会收到一本新杂志，顺便说一句，这些新杂志制作精良，设计精美，主题非常非常有趣。这对我来说非常非常重要。

米兰国际家具展新闻发布会已于3月16日成功举办，我们有很多来自不同国家的记者，超过2，500人在线关注了此次活动。

The feedback we received was incredible. A considerable number of magazines are very, very interested in supersalone and all participating brands. We have huge books of all the news clippings we have gathered, which are very, very interesting, and they continue to appear. To some extent, I am very happy because I am an in-depth fan of paper (media) and am seriously "addicted" to magazines. I want to touch the fine print.  I know how to read online articles with iPad, but I don't want to stay in front of the computer all the time.
Three or four years ago, there was all these talks that the digital (media) would kill the print media, but that was not the case. I am so happy because every other week I receive a new magazine. By the way, the magazine was beautifully made, beautifully designed with very, very interesting subjects. So this is for me is very, very important.

I wish to inform you that Salone del Mobile.Milano Press Conference took place on March 16th very successfully, where we had a lot of journalists in presence from different countries and more than 2,500 followed the event online.

A4：我很清楚这一点，就第一点来说，你知道我是一个夜间阅读者。晚上的时候我很早就上床睡觉了，然后半夜醒来，阅读一、两个小时（精美的书籍或者杂志），我喜欢这样，我可以看到真正美丽的东西，这令人放松。

传播方式已经发生了巨大的变化，尤其是在这两年里，正如我们刚才所说的，这场新冠的流行使数字媒体占据了主导地位，所有人，尤其是年轻人都习惯了在线工作或者学习，因为他们在学校学习的时候就是这种方式。我在上学的时候就没有用电脑，这就是我能慢下来的原因，因为我不想跟着电脑的节奏走。但重要的是，我们需要与这种计算机化的生活和工作方式共存。我们于9月的supersalone期间就开始了这种工作方式，我们团队中有位非常聪明能干的人，Annalisa Rosso，她负责每天更新线上米兰展线上平台的内容，更新设计界发生的重要事情。我必须说，这就是我们如何能够不断提供信息，我们的沟通如何能够不断进步。

I understand that clearly but you know that I am a night reader. I go to bed early at night and then I wake up in the middle of the night and read for an hour or two (exquisite books or magazines).  I love that I can see what is really beautiful. It’s relaxing.

Great changes have taken place in the mode of communication, particularly in the past two years, thanks to the  pandemic. As we were saying, digital media has taken over the world,  as everyone, especially young people, are used to working or studying online, because they learn in school.  I didn’t use a computer at school. That’s why I can slow down because I just don't want to follow the computer’s tempo. But it's important nonetheless that we coexist with this computerized way of living and working. So this has helped a lot. As you have said, your magazine and all the other magazines now have an online content. We started this way of working in September, during Ssupersalone, (announcing) the Salone del Mobile.Milano launched a digital project. You have received our press kit which is very important. We have a very smart person, Annalisa Rosso, who directs this project. She's updating the content of the online digital platform and the important things that happen in the design industry every day. So this is what is new. This is how we can continue to provide information and how our communication can continue to improve. I must say.

A5：我会一直祈祷这个计划不会再有变化，希望米兰展能够如期举办。我们每天都在认真地做准备。今年我们会庆祝米兰展的60周年，我们的营销和商务部今年一直在筹备这些特别的庆祝项目。我们会有正常的Salone del Mobile，然后双年展项目将是EUROCUCCINA，即厨房用具展，国际软装配饰展和浴室洁具展，当然还有S.Project 和卫星展。S.Project是在2019年我们提出的一个新项目。设计师非常有趣地，有品位地将来自不同品牌的产品混搭在一起，结果获得出乎意料的巨大成功。来参展的室内设计师和软装设计师、建筑师都非常喜欢这个项目，因为他们可以发现自己项目上所需要的一切：纺织品、家具、照明等。所以无论他们的工作是什么，S.Project都能辅助他们完成设计，今年这个项目也会继续。

Let’s keep fingers crossed. Salone del Mobile.Milano is scheduled to be held from the 7th to the 12th of June 2022. We are working seriously and daily on this program. In addition, this year we will celebrate Salone’s 60th anniversary, which was supposed to be in 2021, because Salone del Mobile was born in 1961. The Marketing and Commercial division has been working on all the projects this year for Salone del Mobile, together with Eurocucina, the International Furnishing Accessories Exhibition, the International Bathroom Exhibitions, S.Project and SaloneSatellite.

In 2019, we proposed a new project called "S project". It is very interesting that the products of a group of companies with different brands are mixed together, which was an incredible success. Interior designers, interior decorators and architects all liked this project very much, because when they walk there, they can find everything they need--textiles, furniture and lightning--so no matter what their work is, "S project" completes their interior design project. This project will continue this year.

A6：是的，会有的。如果你看过目前的记录，意大利是欧洲接种疫苗人数最多的国家。不久前我们的总统表示，90%的意大利公民接种了疫苗。这非常非常重要。在德国他们的总理说疫情防控是一场灾难，很多国家大多数时候也已经完全封锁，很多欧洲国家仍然完全封锁。但感谢上帝，我们或多或少都还好，所以我们希望人们会小心，要不然像去年圣诞节期间我们都不得不被隔离，非常令人沮丧。

Yes, there will be. If you look at the current records, Italy has the largest number of vaccinations in Europe. Recently our President said that 90% of Italian citizens were vaccinated. This is very, very important. While in Germany, their chancellor said the epidemic prevention and control was a disaster. Many countries had also been completely locked down for most of the time. But thank God that we are more or less okay. So we hope that people would be careful, otherwise, like last Christmas, we all had to be isolated, which was very sad.

A7：这是我非常抱歉的事情，因为我特别喜欢这一点。当我开始在海外比如中国上海筹备米兰展上海卫星展的时候，我开始真正接触当地的年轻设计师们。我真的很怀念这件事，我很难过不能继续做这件事。因为在中国，我发现年轻人中有如此多的创造力，他们也喜欢卫星展，喜欢来看卫星展评奖。现在，他们甚至连学校都不可能去。但不管怎样，我和一些学校保持着联系，我和张雷有很多联系。他的合伙人Jovana 和 Christoph与他的合作伙伴在余杭建立了他们的材料和工艺图书馆。Steven Ma和他的3D打印Xuberant。希望六月我们能再见面。

This is something I am very sorry about because I loved it. When I started preparing overseas SaloneSatellite in Shanghai, China, during the Salone del Mobile Shanghai fair, I started getting to know the local young designers and discovered that there was enormous creativity among them. They also like SaloneSatellite exhibitions and the Award competition. However, I keep in touch with some schools. I have a lot of contacts with many designers that have participated to SaloneSatellite in Italy such as Zhang Lei and his partners Jovana and Christoph, well known for their materials and crafts Library in Yuhang, Steven Ma with his 3D printing Xuberance, and many more.

We are hoping to see each other in June.

A8: 我们与新主席 Maria Porro举行了多次会议。她的英语说得非常好，她是一名 screen 设计师，在加入自己家族的公司之前，一直与奥运会创意总监Marco Balich 工作。Marco 是意大利人，一直工作在世界各地的奥运会组委会，比如中国的奥运会、美国的奥运会、伦敦的奥运会，她是Marco的得力助手，一起工作了十年。

她特别棒，现在我们正在为六月份的米兰展忙碌着，这届的主题是“包容性和可持续性”。每个人都在谈论可持续性，而木业协会就此发表了一份该主题的宣言，其未来的发展将值得关注。昨天我们开了卫星展的筹备会，这一届会是非常有趣的，因为我们必须汇总三个卫星展的工作量。因为2020年没有（卫星展），2021年也没有，现在是2022年，所以我们需要综合3年内的参赛者作品，来自世界各地超过600个年轻设计师都进入竞争的最后阶段。我希望你能飞抵现场亲历本次盛会。

We had meetings with our new president, Maria Porro.

She speaks English very well. She's a screen designer. Before joining her family company, she had been working with Marco Balich. Marco is an Italian who has been creative director of the Olympic Games and has been organizing for the Games worldwide. For ten years, Maria was Marco’s right-hand person for the Olympic Games in China, in the United States, and in London. She is incredible.  Now we're busy preparing for the Milan exhibition in June. The theme of this session is “Inclusive and Sustainable”. Everyone is talking about Sustainability and the FederlegnoArredo has just issued a manifesto on it. So it's very, very interesting what's happening and what will be happening.  The future development will be worthy of attention.

Not long ago, we held a preparatory meeting for the Salone  exhibition. This session is very interesting because we had to summarize the workload of the three SaloneSatellite.  Because it did not take place in 2020 nor in 2021, and now it is 2022, we need to integrate the works of contestants within three years, over 600 of young designers from all over the world have entered the final stage of the competition.

I hope you will be able to fly over and see it for yourself.