
吃了算酒驾吗?
文丨猎云网 ID:ilieyun作者丨林京
“39元,茅台味的冰淇淋,你要尝尝吗?”
品牌跨界年年有,但今年尤其野。继李宁开咖啡店之后,近日首家茅台冰淇淋旗舰店正式开业。一个酷似蜜雪冰城“雪王”的茅台冰淇淋虚拟形象代言人“小茅”手握冰淇淋,站在茅台国际大酒店入口,十分显眼。
“酱香型的?”、“吃了算酒驾吗?”、“这冰淇淋在冰箱放几年,能涨价吗?”、“茅台喝不起,可以实现茅台冰激凌自由吗”……当这样一个极具国民度的白酒品牌跨界到冰淇淋领域,瞬间在社交平台掀起讨论。
在茅台官方对这款冰淇淋介绍里,也多次提到,这是其向年轻消费群体靠近的首次突破,希望以时尚、年轻的形式向消费者展现茅台创新、活力、潮流的另一面。
定位于高端的茅台冰淇淋,是噱头,还是会成为又一个现象级网红品牌?

联手蒙牛,茅台卖冰淇淋筹谋已久
种种迹象来看,茅台卖冰淇淋不是一时兴起,而是筹谋已久。茅台初步推出原味、香草、提拉米苏三种口味的冰淇淋,现场其工作人员还可以演绎制作硬冰、软冰、棒状雪糕、冰淇淋蛋糕、冰淇淋咖啡等多种形态产品,品鉴价为39元/份。茅台还拟于5月29日发售预制品冰淇淋臻选原味(轻乳)、香草和青梅三种经典口味。其官方透露,研发人员还在实验其他各种风味的茅台冰淇淋。茅台未来还将在全国多地开设冰淇淋专卖店。在适用人群上,因为茅台冰淇淋含有一定酒精浓度,其官方提示,未成年人、孕妇、酒精过敏者请勿食用,驾车人士请慎食用。
来源:小红书根据中新财经与国际大酒店客服的对话,店内冰淇淋是按照每1kg牛奶掺入50g 53度飞天茅台的比例制作,具体测出来的度数可能有浮动。目前店内也没有限购措施,所售冰淇淋未成年可正常食用,也不影响开车。吃完喝点水,或者等半个小时后再开车是没问题的。据了解,茅台冰淇淋有淡淡的茅台酒味道,是其与蒙牛战略合作的产品。5月20日,双方又签署战略合作框架协议,将在冰淇淋等领域开展深入合作。茅台介绍,酒和冰淇淋属于两个体系,研发产品是一个复杂的过程。其与蒙牛等乳品专业厂家和江南大学等科研院所的研发力量一道,实验出的此款“茅台味”的冰淇淋。据封面新闻报道,5月29日后消费者可以在“i茅台”上下单,到时开通了冷链配送,其他城市消 费者也有机会品尝到茅台冰淇淋。未来,茅台的经销商可以开加盟店。天眼查显示,早在4月26日,中国贵州茅台酒厂(集团)有限责任公司已申请注册“MOUTAI ICE CREAM茅台冰淇淋”商标,国际分类为方便食品,当前商标状态为等待实质审查。这并非茅台首次踏足冰淇淋领域。猎云网发现,在小红书上,关于茅台冰淇淋的笔记已达2400+。从博主笔记中可以看到,早在2019年底,天津本地品牌"甜酷"和"VIST醉醉冰"就联合推出过混入茅台酒,酒精度3%的限定快闪冰淇淋。去年,有博主打卡位于上海武康路的意式冰淇淋gelato,其以“酒”为灵感推出飞天茅台、山崎威士忌等口味。
来源:小红书冰淇淋和酒的结合,网红雪糕们过往也多有尝试。例如钟薛高和泸州老窖推出“断片雪糕”、蒙牛随变和江小白合作推出了白桃味酒心冰淇淋和焦糖味酒心冰淇淋、哈根达斯推出7种口味的烈酒冰淇淋。只不过,这次是“正主”亲自下场。尤其是茅台产品传统、稳重、商务的刻板印象,让这款冰淇淋更具关注度。加之最近李宁、中国邮政等企业纷纷卖起咖啡,传统企业探索的第二增长曲线没有最野,只有更野。
千亿茅台,开始“讨好”年轻人
贵州茅台年报显示,2021年企业实现营业总收入1094.64亿元,同比增长11.71%,超额完成年度1083亿营收目标;实现归属于上市公司股东的净利润524.6亿元,同比增长12.34%。2022年一季度,贵州茅台实现营收322.96亿元,同比增长18.43%;实现归属于上市公司股东的净利润172.45亿元,同比增长23.58%。奈何千亿茅台也有烦恼,《2020年轻人群酒水消费报告》指出,90、95后年轻人是酒水市场重要的增长动力,但从需求场景看,国产白酒是年轻人逢年过节孝敬长辈和赠送领导的最佳选择。以海伦司为代表的低度酒,在夜经济、微醺经济盛行之下,迅速崛起。低度酒通常是指酒精度数在0.5%-20%之间,以甜酒为主的酒类,丰富的口感、高颜值设计和极具性价比的价格,都切中当下年轻群体的社交需求,也俘获很多女性用户。据川财证券指出,以利口酒、预调鸡尾酒为主的即饮酒增速却有望在2020年至2025年达到16%。这对传统酒企品牌也造成一定冲击。国家统计局数据显示,2021年的白酒产量较2016年的峰值足足下降了47.3%,5年几乎腰斩。茅台也一直在尝试靠近年轻人。2019年,茅台推出Umeet·蓝莓精酿,切入低度酒赛道,并植入到影视剧《欢乐颂》中,引起观众疯狂求同款。2020年,浙江省区茅台传承人在宁波开启的茅台文化夜光嘉年华,成为一个创新尝试。400余名“茅粉”进入巨大飞碟造型的MOUTAI-X Lab(茅台未来实验室)内部,沉浸全息影像技术制作的茅台星际之旅。去年2月,茅台官方微信公众号发布“上头神曲”《Oh It’s Moutai》,凭借极为带感的Rap迅速火出圈。对时下火爆的NFT数字藏品,茅台也想下手。茅台原打算5月21日发布“节气里的茅台”系列NFT数字藏品,共包含数字藏品53款,与茅台经典度数53°相契合,分为二十四节气系列和传统节日系列两个类别,共计9605份。不过,此系列活动暂停。其协作方“头号藏品”平台发现大量“虚拟账号”涌入,且存在使用外挂批量参与抽签行为,对正常用户权益造成侵害。现在,茅台想讨好年轻人,也不止步于冰淇淋。天眼查显示,今年以来,茅台还申请了健身器材、方便食品、家具、服装鞋帽等商标,有些处于“商标申请中”、有些“等待实质审查”。未来,有没有可能,一边拿着茅台的健身器材,一边喝着茅台的奶茶呢?
来源:天眼查此外,年轻一代更习惯于线上购买,这也是高端白酒的短板。在推出茅台冰淇淋的同一天,备受关注的茅台电商APP平台“i茅台”在试运行49天后正式上线,核心产品“飞天53度500ml贵州茅台酒”,而是飞天53度100ml贵州茅台酒等产品。反观电商平台,近两年在气泡酒、低度酒,平价白酒等领域进行得如火如荼,炫酷的包装外、新奇的口感,持续吸引着Z世代的猎奇心理。直播卖酒也已经成为了抖音、快手等平台的重要组成部分。
冰淇淋是一门好生意吗?
茅台冰淇淋虽然足够有噱头,但这片红海市场从拼原料、比创意,到攀价格,已经卷到极致。据报道,2018年我国冰淇淋线上的品牌数量仅为60家左右,到了2021年8月,已增长到300多家。2018年之前,国内的雪糕行业是“三足鼎立”局面。和路雪、哈根达斯等外资品牌占据了国内大部分高端市场和部分中端市场;蒙牛、伊利等则以中端产品为主,约占45%;区域性老牌冰激凌企业如中街、五羊以及大量中小型地方民营企业定位中低端,约占30%。
网红品牌们从2014年开始在雪糕市场搅动风云,东北大板、中街1946、钟薛高、奥雪的咸蛋黄冰淇淋等品牌相继走红网络。从最初的“双黄蛋”“椰子灰”口味,到去年芝芝桃桃、《五年高考三年模拟》联名款等,冰淇淋市场穷尽想象力,抓住这届年轻人的口味。冰淇淋行业趋势报告提出,人们对于冰淇淋的消费观念已升级转变,冰淇淋不再是单纯的消暑解渴冷饮,而是成为了社交分享、慰藉心灵和情绪的载体,产品也趋向健康化。如今,在偶像代言、直播带货、线上轰炸、线下快闪,再加上联名、限量等一整套流程下来,新品牌拼命在包装、概念上做文章,以谋求出圈。2022年夏天,各大冰淇淋品牌“内卷战”更是早就打响,伊利旗下冰淇淋品牌须尽欢推出3D团扇鲜牛奶冰淇淋,光明旗下熊小白则推出一款miniMAX脆巧曲奇冰淇淋,加入饼干和巧克力,做成了零食的样式。近日,美国冰淇淋品牌Dairy Queen(简称“DQ”)母公司宣布,计划与中国加盟商之一的CFB集团母公司方源资本合作,到2023年在中国开设600家新店,其中今年将开出100家门店。前瞻产业研究院数据显示,2018至2021年,冰淇淋行业的市场规模由1241亿元增至1470亿元,中国冰淇淋市场规模稳居全球第一。预计2021年我国冰淇淋的市场规模将至少达到1600亿元。不过,“天价”雪糕也因高价、产品质量问题,受到颇多质疑。归根到底,冰淇淋市场还需靠产品力说话,才是长久之策。而茅台冰淇淋,能否“卷”出一席之地,还需留待给市场观察。
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Px7+97PlLHNcmDSq9Mx2wdhwWJDhw2U44XHro2biy9g39nFG1yzZbIPwEeESFeLofXRz/w+hYKT+vsIoAhftFCL0PopiBWKct9b8SCqXWQo9ou0vmTA3O4vu1V2ZH8tYgUwJhvht/47M6TK3jeHdr0HI9OSBnMiREKYOClKN9SZ2ye8axIvg5HHBblh8gUZ21MnQmLjS6yZ+gDM84aIkF2e47+nM6gB5bLpF2lpDwYPid0wzi6dOEcrhqQ451mseNmmJJXTUo4YDvRkGxeyArwotLadRmNsYK8NmQpIbfaJAi1QqfwT5ehX6IZcJCThXPY9dgPqDxcBtaK+C3QKt/FWszUCcDz1xQK5Ifmb1xWfa/rfJVjvBJXbmwNK5eDPcM4WfFd8vfzzAG+HpXQC0ciJ7mrbzcKpXmV7Ex6y+Olh1jMAaJ0WuntSSAIIxQwLQ63x3K1U1fWXgOWZQzJgarLLbVf8v2+oPHBsInzUhkoO7RyNR6jSGM1Ex+irJkSo4dnXTCU9wrsGRtnkG+CaorDYYBitOdcDrbM2U5VN3D5IzCFq4dtoQ0nB7LsfRTKyFb8d5/8jLct6v486iN1Lqt1Cbsu0+7ElnxrygEaZmiUcXleNoH5SZk+4xWyCRFXIbmzo1tsHAjrAH6PtJIVwBewwgOKTOgP+aDsIXL+wYct8NOzknbfQlsgIQheWF4Fs5E8Wt6Nsi7bvMPH6SIvbx378PV0LPyPKpOSZ62zeo2kIiKYCTz8qHrDSt3NhI5AY0yhkWyLCfNmYvD6WQj31WiUx55Spq2YvKGqpx/rY5cw36Z16GR+RsZTuolCc98RCvsHdRCAGoDVL27FlJ+q1aQCJcAXD8COwjWRH6Rh9+GcRhcqZpO3IS3VZ4ISKW6WoO0t6E9U8vxI+R4/pfKt2VvR1CEyU4t+e2PcKl4g1GGxpb5IBzVw4JCTYcWN5Vt7U/91iaMCQ5FQEOW9ip1UzEAvGUPgPVG0kO6U+GDDITJSh1Y0zamnw1EfS0F24Zbpmeek+V6K9ewX8VQ3+kekfOr2wnpE8b/Oz2MjiznIf5s/NLvEKaOf7rMAAzjOD6hb47Fkj9wGkmRy+CXa+PwJjbBIIRJC3FHmD3VWvv0P7EJMq5rv4JADCXDwjY5WYjHg6/lOR9HtJwYoTWoDiq1b42+cuuS6uId3ymDJSmY7O6SX8TiYY/uUN+2qXrRa3BTNbIlxz1vxszQNR5zYrmEXxp/UMF19klPscucTB98Nl8mzqOglBiV5dUOcRaWsB/LNDx/P4xjoApzG3iolOers6WMWFtwQ5+TIVlG+SZgTfTnnuO2LiI2lSrX6tyUom5MhbKekWIngt3UUP+EGHW6PvZZg73oN77vN+tpePtgw8jWdSMcMS9YkKm2tQouY+f5rYNiqBKIO6qzoTaKP12gMya3zhfkFoThiLDgD17D81cGqsq1mKhHs5pj0VIykAPYTueyjw91idWj2HriIons46oX5En+UTdHMEchPYcdepHayFRNtPqd5kRxHq/cffEqYnlTyhuwwdF1At2VFNKkQMLJqMKjzoh53UB+20mLMjdvALh7a0mbSnTEJR/hEKW+3EcCKiGIcEzT92Gz5rx9D6YrtGYeF9lio9DKX7wCZUibmJ3VvpotX0phQjRBon/yoNM5q67O2Y5NlEC6dS69W+Yfzk1NgRD0g3rVpAbwilcieskDVsMDy03OJ2tAsqBjBFnIsFjHwP0q7jIcnMNfe8AtnTgnfXG9s/KFKiZPhUtgHPobzWqqVsay6BRnwnFUtYLj79NHYCkQj8opUlhYgrpoigi+JoomEMBxNeiaOpQ887wxf7qdB6pcKA9T/WVjLGfvdyxfZODw3BMGHlsv121qqqXCcqBPG2GbRQIglOzZcl75Be5Vq89NjXc+LQtmgtoczFbADQxJDraM1pQeUSoKGgetBuwseaE6wf99GKnjus4bjgtTelKhN6UHeODZon3ls7tQKiJDnXsSYy6BM3sBq4k3yDpTIz8ckH2P9TBjZr/1bKNfkehYhpHfHhimY9aJMqeTSRo5i0sih75WQTuTxapbl8jujz4GOFmMsVfxm63v+mJ9q2Fa7TswHCU2wsmc1EvDLG+eQAFlXt/vufCmPNrp+ApVueGK6gdaZ+iObPmNEKVoNRtppS4G86Pl1mPeoLG3/7KqTrILo2blgSj85tvRfiOWj0wS3htLTy7s6lDRr/M6FunkgRqt07eVj6WrpSXYF6ZWC4X38ulotSd10p1KQEe+w3u8HfxiVZjBg/GL8+PCYYSlqurGZEoVSgVeXqLO6+QA758WFw4StmUmsZ1pk6PdnmbY/XwkduiAgoqGrJrTJFbAWdEbDu8eStaVWX4bYPbTe0uaG9vBWD1uuJtk927wzpgy+jgtPPuJpYnqEltSEw7PbTmk3z+d51riLtoM+FGsXNZiAJCQaXdA5UkoKHrfCGx9wGzFeEhjn4kgwQihQNRsqTZkkzBnYhlnXiyCK4jZL6N6pdcHlCuzGbnOs7uENjr0FD40JbDmFXZSNw/+1pjuEE+RsvZaoMetvvR7jlp1R3rvNpI/Uv8ZcBgYQFqGcPeKxrmy8GfByPCuxHhdruBnvDPs/daLo0QXj1FCNpDQvP34D1gCmU9oIpU9HrGeJisUDYrwXUYa95S4bI1czE5YJ3gZnICLpHSlyLQFQWJYQbQg3UMNCd9Sqx3MZNglgTbVaNZvqD8tIR9KxlZlsxu/7ccLd4sqPSgUyDhXSLlffM5Zzdutr7MYyqtwiJACzZOxL9Y9LsPIEbUI1TwMVrLbt81f7zaQ7TX4WtJZHc7xIDcz71IouXV6AcCqAAvafQtChFDhcs5Owae3VqPq/MsT+7sm+Eh/VV/Q1uQVs6nvxJzcrwgHUvGBxxt0nhM1n5SQQ6TE1Uc/oHOeEYUKPusV72LDYKvXU7ThG4ceQbPmIUvgZfRYmRVojCPS1qBG0h+MH5IALNfrYHNYrGKhjjoepeuFtJVnv/CD0YpiUJ1PSowou87+T41Ki55JM0EVaPFNmpkYtLVxIcl8Vc4xEAQZlBmqDk2w76BamkxzpJFjdQQUuNPjCONigqoEayg2BdSv50sZQPjDXbtkS+3mPD4xlH4lCOHj7jEbAv+WYURXV8VA9qVgMpLysCgrDGCl0yFT6XAldLNqGs4AeSOo66jz7W6CMFpKTaMPyxqetDX1MxLauYlxBVXkSO34qUdZFkEcsy2RxHQ8GEQTDrUPnBIoyn6frrP0eZo3nCd3NPRDn7ShrHjftpUlHGnFzoH5/6Mku3PN4765TgqjhyjTVSW936t4Q80OIShAR4V/dbE6Y9CYCGAl9HecLCxAlHSsXsdcCoCsctrXc+F3JJy1ZFmpb/5n+Mwtn/vy87cWD0t5rmLH1Tm1kZ2BQhXkXVPNmVifSH5RC8dzawUR5WQx1PeoFhvbxMseyE7j12335+hKTV6yGCv+/tehSLvgC024dXuJz/+f5NC7OrJZ2vcsSCC+rMnrwdodcFAC4PkJkeL11pyJVcaWbvuaqmWNn1jwO7Gg+amG6j0YZKv/YDA2magnb1QMQ+6JJ/Go6tP0uv30McMtZiQx/R348N+5QF9B+h5wdXrMZCL0IzgAnFMeVSq7330hBGbCFe7unauJTAItojKMTy0Q4vsQiq/CrP/za/vzMnCE/3zLQxkHPYq/hqdargCWGNbcH8f7EYBj79fWrxaJ+dit7sttkYl/Gg9ymnwHQF5ucoDO3aPi5DT1K6O0tOKFxu4YsQ38X5Tag7Q6sMWTq/doxEy36/gJsDeXJT4hecQmCsr+uqIurFJITA2lxCd9jatp2tmhhT6JUmEql5wYFtAVafzHt0yLz6/LHm4JcJNqJxqVjbtnJFoWh3OdsZkHbUL9gqqPLi2JBZzptO0tRNjbmVD5SFUMyeyalYgCM1sr1SjFl9lfZYYyglRpC/X3x3PhY/Kku10j5yOd+LayMPv06Z6ICdn/NP9rh4cc39x3gNfJ/zzZTpITEpH8/bLhPy/xt7qG7TP/oz7W4QQL8WaBbgZR6CDWp+rmLc5YDeXhpwzqvJAZJDM6GOJtuPZGtV/zf3x2F4ElPNCkCAVDDGiGePMrdMHnbPqcUhU1+w0Yn17nZ/a7TAtjJMf6/50L5HzJ1GB3oSrEQPqu7wrFVq0NtSzFUSMPWS/mZlBIO8OH1hAEAYJ/mjMhqiIzlMY8QZZBF2vaN2dv4CdMndNKDJWrMDr8xUhFPAlOdNFsesamEPHtH+JuOD5cK4/OpahI20EJZr0nQC4X/hqzNo/EWVj1uNH9BpJgOHzZCH9hmgEOCHfI47TZGrV8OsmW9Iam61r9W38gRJ0t9VwUVyHEK4YMjOxGY9xXyi4Tr99pO6mL+YVc9HTExaC57WCwAmPHI1YXPITWIqd2GVr8d7gqjYAvdGvyMPE9UlNuiGXmMZm1CkGwD3H7yghvNbpiqNLxQR2d+BIokkKCAVJvS7VSnBahmG+ZcFxrO/+SuiXWBxerNY9Wq/Wgvyd/AkHyDC1oeJLBaUtPLL0M1vwN1hel3IumwTReFN9Y4AXq+w4MnpbQpIma+JA0OXUy7Lnj63OHQkiiTxmRzY/h/9uxd5X54jjwOPaQ80iQjy5V6SoNSlkM/kGdKtgf4y0A4SQT67yj0FQmREzLEy1pSJvmjaOxkDNUVi73UvyT33Pq2yP53i1xvKcY8z58Y5GKrS3RQP5mHTvZ0wC14jagUwE66hTB4CpDKbsGp0IuVfLa78shOnDQNTII57fMHkynJbrSXy13KYZ6UhMMB/Tx4vX58hx4UyWT+PldlQ8QCrS+puoCrw4S/1L+HfzoPBxf3XGiXAIvcKxMuvcM7oWo+lxIU4D0a6gh5KISIc8wLLo6j2YGycFFpMaWMHvFZkf5GONsoCbJqkTdD6+w2ARxkcUy2qbB/EryVM4LH4WrrKyao90x+8Ae/8bgWqyszpk8sVrFKE016n1A95LVdYGfTRnzdmB6oa9Dga76OSiD0VecuVMfCV4mRlgEzyM7uENCKvotLyKz2GzAno0MmyP274uSyE57+NeMVdYkUL0qbBRK1Savo0ExXLv9qoCxNHhpp9gRBSm1PYFJNHDxpVaoMH9Wdfv/UXIN4m3cYAT1Ifat24qlKrdrrZM4WLu+kPl0U+LwsgUBF7ddZM/GouKmXIUbZ+Tznk1RL6sIHo9jMk+tRZ1HwEDiQSyRKC/FJ5M6BAH5Nmepd7gfxMjkoTSpKi65hm8BR1vQn/+ubu7dDtx+RFSZq68c+hcXvWlEavm+4dRzojDgloUk20HMzoz4jUTXoxQg28XxI8WNSnwi/1xWKajMpwgTYnyj8UD/C6bWMSff9CZ9rAZ7gVFOhuqVQjPvQ7a3cL6yJV283JvyqFSdk9//ecxsBVB+FTbza00Wa5byEjey0XEzHWpWgCVFSD33hQ9ucgobmSGefbdcLQIaNNlZTD8XRvVDTonOlhdml3qKAn4n4XQUzCdYsFuwVpelKdxgqyyni3W9b4AnL3op0erzdPWlkLYWRsTQV4l+lokrLJU7lPxsk6AQxcZpX+FkzXHq/FG+SbQXN+mhfIl49rVn9ka166UC56NQ6Qa2Mii9Y+03sy8rTEC9f2Xf5FrBv7/Mc+rvr7fIrmWOmGfonbMHdOeopgkSVoRcYDRCs2J8oN8UUbYnEDImET5yCcq4CwoGJRxy5m6voYAh5nr/qmeODtUlrJfG2XdG8srlzZY50gdBzHB5phUOMDOrPrRdFw220jdXgpefmc7OA0R4DbrKpELjbwlkX34UIL4gcADw8E1R6ffTQhjwpa4LXrkN0s1UFkoIPl+AOgc6b7irry71A7/ZUvERgBITHcF/FytzflUJLySl4h/C8kE701/SeN280cws/vj1nAmGA/ehbYOoO2Awf4w9/TxOITfIZalFEEXUAF5Fh+V93G+UwZLOIHwb0UirmTTIz0Fw+csfvwuVOuvxYvVJxlghqztHSI1IYciHeUtk4Gccx8dXzAzfXurPa+QTF8Cxp5HQPmuAyHmmMBsT0Z3vp0cg0+62/kNWhEAf6pR0vgxmHLp/sOBBcyDthN7/peMs8EnbDYdKSHSN3LCmR3cXBTzIEFFEIFBTPDHpe6yV9w8zsGqgZGX0x49/vksb1tU86mFFIPmtuJaOLePaSB15s61x4M8cu2C1aL0TKmLFM8UMayeMzd5+qSMaIjFnFLyrGcgK6Zetf6cQhKu4MAoSp6Eu9C+MVLEx+3g8rC4IqaOGJqd53OAUXxB4NCWLBfeu583YrGzTuXzHVNUF/YG12S1CwiBKwzE+eCZR/u3P9n7qPbVkOUxIfxyUQtl45urXOS9aDq9DDDnlQ5thpfLmzW8P5j7vM2ehrOrHV1iE/iHsX9GqR1+Q4pcQ1eGxEJUqBrUsHy6ahRnLlW1n1RHPK19H3MKF0b+5CpSw5SalTOZlfg/bnQ+b/Cyo5J83Y2agtQEcD5s4dIx1lXsCxes2f1Wn702+cSvOu94CPsvUw4aCUYGRxerruYqxD3iZZime5QHWfSZCxnDFmot9LSofRT0vRezynnzcGP/yLz+YHsMAq7t62ebV7xchUuxsIYbA1XEEINzCWIjZ3PKWoHL8T3DyFAkzuqlIoKrAH975NGt28kDR/IJSLcdlLPOP/h+gI5g3/w3TYKE91n5MMU1zdq09ppwzKKtQIhGljX6KLOmp6DDUe6L4DKDBlxonkJ2i2m7UazFNMQ8+Ir+vW1bvGBOSohSEH3Ea750Y/Llv9K2T9T9V9PM8WipiX9KP/hBtKA71p4VGOgRD+639dQBp68EZJ/ys5PiPthLxCN4neFjiTaSsf8WCWu0/Brer85Y8SD3HkMxygBkPrNd5CYY5omONTSdoRFrHlY9jTByStkaYVyD6ljKqZjdpzA2BZOGIyGb2LEacR4vBwZAJ3EWNcvz5KIHm69v8FBArIHkVltgvvBxPgmvXhYn1s29CXe5abQfEu5XEUfmysR2pHE675cyEu6eRl5YeIVC61SsDh8dqs1ab53NYXWjKEZGjCQ390DIFQjzVT/i3RsXlECO/2yh+pLZzgc7lniN6F3EU2f34v7CWlA+9ovYsWDC7pTTm/OUJeJV4Z64HPjuahQKQ0osgp8OVUUvHJN3f6G1Yzl6GtZy3rGcjQYDxu0jJJkxir9PM4ROnXzqDpN9oWM/OljBOlkM/Z+zIPA+DXvUm4z4zcISZAaT48+ItyD3njyWYmYJn7kmYr5msSTJ28ntlZJqlk1tz6qTaCnQFtHvq8fOxuicp2WP0pzcqV+H253rBPWgkMYAMX8MTdsfjzErv6BG5R9A8Edfzxmgdqdfhi+IbkTd1WKrpyZWdmZrMg+iSMr0ql1yrPHKxkmbrapW5S3LfK6s2s5AGW3PFqLcoV6oSNKwthPTE52bYt+kncGf3eyI30QvsIt6OE9vYfGq3aF3335Bu9TRVUm44lqV2HvAr1GII2QheXxC8and/QYsEYS8oV+VfZ7o6+mHsAN2mJAY65FenR1xmQ4fmznkccUKThIuWkGRt+Bvs6kMATbtX+HOfxPMHQ0Y/p07REcZmiXtHOEVleZ1wXaJSwLFPL4KAEaMUIAIMVVwCGTuXvsnlTqt7Lqrt4PsJcgQf2ErjUy8wgMK/gzrOCUCD8vIUx/o/D0IXNnpHikMS2qvi5fSpDlwfd7M6hLWCTSHQ41H1VyjlgiVKg2uM7BXfqnfFuQpJiKeZpIxxe3CVbasCnJguOIfuT7szBCXGlVCQLQ75lsRADRx0RPrTHjUi6uFjIZplBdTntwV46Tf9N/z3vu8YAmUTD4lUectMfYI6NCWcqeyZA1LBE0rtlTCXF0A/mcHy+oAmRUSAF6J6fth8Mc4klTGyRcl1DbkDcsbMQk2AzF3IJ1oZvL+r4MgA6Dg4VITUBHr2SX9hrgtOcB/Lh/7AnGg/22lA5AK0sp+BQ7y2utWpcgCPI03jy4sFti6MNgfdKxnG1bHVUzLTKQe2scEY2TAlRoD+6FUIbJ330D5off6DoslldBn68uj0yHXUa2/oUuzDpub8TV4e47Ti+8XamWcwfGzy5lgT+e06wAEW6ZuF+q9Ms3WPwD2VApCzrph9RBP4S2s1nUJvWVhV7fQO8j04RgGQ69epA1byDvh4IllG4hY3tGuGrs5kofM1lZEnla4Ik7eAzWedVdNScJzJBspDz84YqPWAsuKETk/ZyGXXmkbPeNAB6Tc3mTw6DxYSs14xHY+Weo3NzDMYBclGMM2Ddg+tRC+MrS5ZWYguxtFlJNPrrWD/1j4wQRepk+JePw2eThUxdIQroKGwAUeW9oqsinOp+ROO+lREKnQQznTHjjs/9IER9J360ov/ofNR1LMoKWV78KwoPn6kUGDINrTWlZafNatSAfPRq8Rq7jE5W4n1upCWzbKNcj1XEAfUwz3DkMCp9lyKvozHcWf+04sE9M2kfkHlx0WzYLfvIRKAsG5nw3EALVwtrDXxj/fxYVpD8Ywi7jZ6OWkGViQR8MnffmVFejrItONH4ArlsVGlH68gm3I3fHPCMJeU/dNPjeiPCGmtkgLuNu7Zaekh3hr6LbpNx9HHhesGVvSrJiO5Bx4dAESwbHVDTBPAfAy8THDzC4dbcXNcpBNLlTNl2+sNqCFvhQv1D8lUhL3CRnttFDgoSbRqRIgwhuStCqK0r9ztd/0oh75jwmTONfUJZ3ex6teXnL7rJ419zwk2zknZD93DF73UxMR+GeOV/uEsbYXBSeecNjDg65yQUBwvpEeJ3cenyMPuPd87+74w8RrLDYuKArlP0P/JvkMA9DvenOBbbLHvaTOcAKW/38mnkvwDHAGhArDFE/NndSSMmXlFR6LdKa2OWUsY7g33CEw1Zm4Zpr5oE5AMVv77B68a6WIU9+dpduV2vUfuTndPJOQJ96kvINZePpcU+4g4/EqzXmQyzU8EdU1uRl83TpM2a2KM0hABFor2r/c8m4KW3HUeU7g7A9m4+oUz5yyoEU0dHl8DKhJv0AtjZ0ggAaegXCE4Rs3G1iTMryKmaO5ta44F2nlJ76uBtAmvO/cULwGTtuGYA/06mFz4HjT7KWy3k66H+CeIeMFgkdif/B2m6j34Ggah0vjoSXeMgg99vp7728PPvyapf4UP3sbx4IV7QRQ/jFZ+Fv9mbhmFqMyHYwRGhmGRqwEbS0fZQeFNc4R3Wr0qdHJZp4G5U9e9lfZdPFxRqGLrZCDZBifkRSFLbZQKGMAvFj+0imPS4jpHEZOhB+/8x3eO4PpCi4IlaX67+UJY4X5VwqFx5W48UqO44QtaSLI8Z0VffCT+DQj9Tuf+7emcfJZ48gt6/5J1KepiIpMGPFLD5C9FQx2kJkbwi0TWQ2XOEBjPDCO5yLtKQocpZu2kc973etZ2N6vhjlDzpROf1c7yKJ2UC/epZ9W7Nm78YFYJvXKEx5mcJmHXvPEwhecn7eL/sQ1U63djmyhqVB9RB01V0Wq30VsZcNZzthcUxTB2EePmRMG/fBDxLGCkSj3MXM8E5geCcUPqyQp6fXJoW+jqUV9Sru5MGvwZkooHNl5NE01nI7K7oQb+r2X9d7POaTazjv0I2813nCWxPEH+s4nrjhI8R8HIsWgxg4yApYdfxNBqox+4nJiyJk1ibO2gnEdwIhxM4QLGAmaOXAiCLZLcxTIBQsGcXzEfagVP0KdgwAQbreN70FhbWdoe6tjI2OTMQlnxF1E3bvb90zRiN8sAv73zbt0TGiQAU10hUwAONSX/sdVvCvYPF2TjEg+gefStewWWZiSnccWAV8El5d8vF5S9IDVC81ClrwZ5G7lEJmjtUiMg3m92SifkgxU6f4CYMHGMYyviKrGs7wVtrqQmMjSPslNaOJiWhyzcJUQIv8tOKtpYoRl1A+CR2jubjNrN6dmFrG/aqrDRl8cqIvvEvmKCNckE1dFj5Y1xHEAyLniw2Q06pN51F9Isv7W293XQ6FYVVJPOUBENiNi7u/GmvwfVkbUyifR7AKDuf9oGd4aP2eZR8MU+JvIa6CTr4tI0bxitbtWXjcHkeb/Bvel/uEZ2DRHME4l6j1+I5JXGhFEX7gdhslXh4GUq4mCPBlR+2rwS8t9a/Q+4F9Ti7zUCG8ASrZK8Oj7aJvuPLHbhtwaTRFC9otEh4GASF+hjvWrUS9PlkrjL69yEEz3A/8/j2VTCrkoCBwh9/iyiJxf0n6rxzMtaG7XVRfRQQ2LlHQrZHJwQ1EOmzWLLjIUyRnDPSuxkgy8NacF6ziOzDbkbpUJzu/PZ0dyZye8+iB8tVPUmyPkxG0UHGo3Ms0XTgla6TKWmHgNog0Upap00Jmxx73uKJKDIyi8AmUecWjD6i5iHlRTxc8BLGjuuAsDQicaMYRbju/Fm5Ckw5VyDlAka1DbMjv5atVwIVMO+fE1pbZ8UMcu/g6f+wqIhrygkcpOZbx5xHFSqgwJM7X1ZN8v//TXfRdq4GfqSMHmuwGZEfK8wRE0c2ChUEwVgPXlNyCmh9ALY3NPS2/26IS3uFZmSrdUnxTS6ONwN/aJlE4xw8CYdPMszzx4Wb0t5Oh7xS8kf6pejgR866KXIdi5hUrfPcxvhz8ciP4t1A8B/Ge9eUPIT79mmdVOh0VaHh5G9ezIl7mE+FEUTald8Fi0a/fDBlVP7irur2k+iagoPfKpslPgbacaXtz8F/uzm1lYwajYwrZvarn5UQiJAotsIXKLnoj5ea7D4ZnaYrWymBjyFhR2jZ23Mjg/HtxjR1w==]-o_q-_-x
点击【阅读原文】 提前锁定HOTELEX系列展门票