首届地理标志产品国际博览会新闻发布会在京举办

  首届地理标志产品国际博览会新闻发布会在京举办

     2025年8月6日上午，首届地理标志产品国际博览会（以下简称“博览会”）新闻发布会在北京市顺义区中德大厦举行。北京市顺义区商务局局长杨蓬勃、欧中经济合作与发展理事会理事长、上海中欧中心理事长潘锋、中国国际投资促进会常务副会长、商务部欧洲司原司长周晓燕、罗马尼亚驻华大使馆二等秘书卡塔林·希洛普(Catalin Sirop)介绍情况，并答记者问。

     会上，杨蓬勃介绍，顺义区作为首都重点平原新城，当前正在聚焦国际化类海外，重点建设临空经济先行区和产城融合国际新城，推动构建“5+4”产业体系、集中打造四大重点产业功能区、着力提升宜居宜业水平。此次博览会在顺义区举办，将有利于进一步强化顺义区与欧洲政商界交流合作，为拓展中德产业园朋友圈搭建重要桥梁；有利于拉动区内餐饮、住宿、交通等综合消费，促进大众消费；有利于顺义区相关企业和产品扩大国际影响力，打造顺义名片。

     周晓燕表示，中国国际投资促进会深耕国际投资与经贸合作领域多年，始终致力于搭建多双边经贸合作桥梁。中国消费者对高品质地理标志产品的需求日益增长，既是国内消费升级的机遇，也是我们落实商务部促消费政策的重要抓手。商务部近年来推出的“消费提振年”“三品”战略等系列政策，为地理标志产品对接市场需求指明了方向，而我们将依托自身资源优势，努力通过地标博览会落实这些政策，把更多更好的地标产品推介给消费者，推动国内外地标产品与中国消费市场对接满足日益增长且不断升级的消费需求。

     潘锋指出，今年恰逢中欧建交50周年、《中欧地理标志协定》正式生效四周年。在此背景下，为贯彻中央战略部署，本届地理标志产品国际博览会应运而生，本届博览会是前三届中外地理标志产品博览会的延续，更名为首届地理标志产品国际博览会。本届博览会选址北京顺义，依托其区位优势，携手主宾国罗马尼亚，打造中欧地理标志产品互通互认、互学互鉴平台，将国家顶层设计转化为地方发展、服务人民福祉实践。 从产业带动和文化传承视角出发，地理标志保护与展会举办通过满足高质量消费的新需求，构建了一个“消费拉动、产业提升、文化传承”的良性循环体系。依托《中欧地理标志协定》，优质农产品实现了双向互通互认，正推动中国与欧洲的地域产业振兴与互利共赢。这一以地标为纽带的“区域共荣国际合作模式”，已在全球范围地落地生根，焕发出蓬勃生机，为各国乡村发展贡献智慧与力量。

     卡塔林·希洛普表示，罗马尼亚作为欧盟成员国，致力于根据互惠、透明、开放和公平原则、也就是贸易去政治化的原则，进一步发展与中华人民共和国的经贸关系。根据2024年的统计数据，中华人民共和国是罗马尼亚在亚洲地区的主要贸易伙伴，位居进口第一，出口第二，出口仅次于日本。考虑到中华人民共和国在罗马尼亚的主要贸易伙伴中占有最大贸易逆差，根据2024年的统计数据，中罗双边商品贸易额为92.8亿美元，其中出口总额为7.79亿美元，进口额为85亿美元，卡塔林坚信，像2025年首届地理标志产品国际博览会这样的活动，能为中国消费者提供一个绝佳的平台，发现高品质且富有特色的罗马尼亚农产品，并且带来积极的影响，促进更多罗马尼亚产品出口至中华人民共和国。

      首届地理标志产品国际博览会将于9月19日至21日在顺义区首都国际会展中心举办，由中国国际投资促进会主办，顺义区人民政府、商务部外贸发展事务局重点支持，由罗马尼亚担任主宾国，以“地理标志引领高质量消费”为主题，将设主宾国罗马尼亚馆、中欧地标馆、国家馆、省份馆等展馆。同期举办首届地理标志产品国际博览会开幕式、中欧地理标志法律制度和品牌研讨会、罗马尼亚等国家馆及中国省份和特色馆开馆仪式等系列活动。地理标志产品国际博览会是促进中外地理标志产品交易、技术交流、信息互通、文化交融和投资促进的国际性平台，旨在深入贯彻落实地理标志产品高质量发展的决策部署，进一步强化知识产权保护，促进地理标志行业高质量发展。

  Press Conference for the First Global Geographical Indication Products Expo Held in Beijing

On the morning of August 6, 2025, the press conference for the First Global Geographical Indication Products Expo (hereinafter referred to as "GIPE 2025") was held at the China Germany Plaza in Shunyi District, Beijing. The event was attended by Yang Pengbo, Director of the Shunyi District Bureau of Commerce; Pan Feng, Chairman of the ECECDC and Chairman of the CEPCTE; Zhou Xiaoyan, Executive Vice President of the China Council for International Investment Promotion and former Director of the Department of European Affairs of the Ministry of Commerce; and Catalin Sirop, Second Secretary of the Embassy of Romania to China. They introduced the event and answered questions from the press.

During the conference, Yang Pengbo highlighted that Shunyi District, as a key new city on the plains of the capital, is currently focusing on international development. The district is prioritizing the construction of an airport economic pilot zone and an international city integrating industry and urban development. Efforts are being made to create a “5+4” industrial system, develop four key industrial functional areas, and enhance livability and workability. Hosting the Expo in Shunyi will further strengthen exchanges and cooperation between the district and European political and business circles, providing an important bridge for expanding the China-Germany Industrial Park network. It will also stimulate local consumption in sectors such as dining, accommodation, and transportation, boosting general consumption. Additionally, it will help enhance the international influence of Shunyi's enterprises and products, and promote the Shunyi as a brand.

Zhou Xiaoyan noted that the China Council for International Investment Promotion has been deeply engaged in international investment and economic cooperation for many years, working to build multi-lateral and bi-lateral trade bridges. With the increasing demand from Chinese consumers for high-quality geographical indication products, this represents an opportunity for domestic consumption upgrades and a key approach for implementing the Ministry of Commerce's consumer promotion policies. The Ministry of Commerce's recent initiatives, such as the "Consumption Boost Year" and the "Three Products" strategy, have provided clear guidance on how geographical indication products can meet market demand. By leveraging its resource advantages, the association aims to promote these policies through the Expo, introducing more high-quality geographical indication products to consumers and facilitating the integration of domestic and international products with China's ever-growing and upgrading consumer market.

Pan Feng pointed out that this year marks both the 50th anniversary of diplomatic relations between China and the European Union, and the fourth anniversary of the formal entry into force of the “China-EU Geographical Indications Agreement.” Against this backdrop and in alignment with the central government’s strategic directives, GIPE 2025 has been launched, building upon the success of the previous three Global Geographical Indications Products Expos and officially rebranded as the International Geographical Indication Products Expo. Held in Shunyi District, Beijing, GIPE 2025 leverages its strategic location advantage and partners with Romania as the guest of honor to create a platform for China-EU geographical indication products to achieve mutual recognition, exchange, and learning, thereby translating national top-level design into local development and practical service to people’s welfare. From the perspectives of industrial stimulation and cultural heritage preservation, the protection of geographical indications and the Expo respond to emerging demands for highquality consumption, thereby establishing a positive cycle of “demand-driven consumption, industrial upgrading, and cultural inheritance.” Supported by the China–EU Geographical Indications Agreement, highquality agricultural products have achieved twoway interchange and mutual recognition, actively promoting regional industrial revitalization and winwin cooperation between China and Europe. This “regional common prosperity through international cooperation” model—anchored in geographical indications—has taken root globally, bursting with vitality, and contributes wisdom and strength to rural development worldwide.

Catalin Sirop emphasized that, as a member of the European Union, Romania is committed to further developing its economic and trade relations with the People’s Republic of China based on the principles of reciprocity, transparency, openness and fairness—principles that support the depoliticization of trade. According to 2024 statistics, the People’s Republic of China is Romania’s major trading partner in Asia, ranking first in imports and second in exports, second only to Japan. Considering that China holds the largest trade deficit among Romania’s major trading partners, according to the 2024 statistics, the bilateral merchandise trade volume between China and Romania reached 9.28 billion US dollars, with exports totaling 779 million US dollars and imports totaling 8.5 billion US dollars. Catalin firmly believes that events like GIPE 2025 will provide an excellent platform for Chinese consumers to discover high-quality and distinctive Romanian agricultural products. Such events will have a positive impact and promote increased exports of Romanian products to the People’s Republic of China.

GIPE 2025 will be held from September 19 to 21 at Capital International Exhibition & Convention Center in Shunyi District, Beijing. Organized by the China Council for International Investment Promotion, with key support from the People’s Government of Shunyi District and the Trade Development Bureau of the Ministry of Commerce, the Expo will feature Romania as the guest of honor. Under the theme “Geographical Indications Driving High-Quality Consumption,” the expo will showcas a range of exhibition halls including the Guest of Honor: Romania Pavilion, the EU-China GI Pavilion, as well as National and Provincial Pavilions. A series of events will be held concurrently, including the opening ceremony of the First International Geographical Indication Products Expo, the Seminar on China–EU Geographical Indications Legal Systems and Branding, and the opening ceremonies of national pavilions such as Romania, Chinese provincial and specialty pavilions. The International Geographical Indication Products Expo serves as a global platform for promoting geographical indication product trade, technological exchange, information sharing, cultural integration, and investment promotion between China and other countries. The Expo aims to thoroughly implement strategic plans for the high-quality development of geographical indication products, strengthen intellectual property protection, and foster the high-quality development of the geographical indications sector.