首届地理标志产品国际博览会暨中欧地理标志协定论坛在京召开

  首届地理标志产品国际博览会暨中欧地理标志协定论坛在京召开

     9月19日由中国国际投资促进会主办、欧盟驻华代表团等单位重点支持的首届地理标志产品国际博览会暨中欧地理标志协定论坛在北京顺义盛大开幕，由罗马尼亚担任主宾国。作为中国乃至全球地理标志领域的里程碑式国际盛会，本届活动以“引领高质量消费”为主题，汇聚近30个国家和地区的地理标志产品。黑山共和国前总理德里坦·阿巴佐维奇、中国国际投资促进会会长房爱卿、罗马尼亚农业部国务秘书维奥莱塔·穆萨特、中国政府欧洲事务特别代表卢沙野、欧盟驻华代表团副团长雷默思、欧中经济合作与发展理事会理事长、上海中欧中心理事长潘锋、北京市顺义区委副书记、区长崔小浩、国家发改委国际合作中心主任吴红亮、联合国粮食及农业组织驻华代表卡洛斯、商务部条约法律司副司长田涯等三百余位中外政要、机构代表及企业嘉宾出席开幕式。中国驻欧盟使团团长、特命全权大使蔡润视频致辞。

活动背景：承续合作底蕴，开启国际新篇

   据悉，本届博览会前身为已连续成功举办三届的“中外地理标志产品博览会”，此次升级为“首届地理标志产品国际博览会”，旨在进一步深化中外地理标志领域合作，搭建全球地标产品展示、交流与贸易的核心平台。活动恰逢中欧建交50周年及《中欧地理标志协定》生效4周年，成为落实中欧领导人会晤成果、推动知识产权保护与高质量消费合作的重要实践。

嘉宾云集：共话地理标志价值与全球合作

   开幕式上，中外嘉宾围绕地理标志的经济价值、文化意义及全球合作路径展开深入交流。

   黑山共和国前总理德里坦·阿巴佐维奇指出，地理标志是“世界相互理解的新语言”，承载着真实性承诺、品质保证与文化传承，此类合作将为中外贸易与文化交流架起更坚实的桥梁。

   中国国际投资促进会会长房爱卿表示，本次博览会的成功举办，有助于推动各国地理标志产品的相互了解、相互借鉴，促进全球地理标志产业的协同发展，有助于推动地理标志产品的贸易自由化和便利化，提升地理标志产品在国际市场上的份额和影响力。

   罗马尼亚农业部国务秘书维奥莱塔·穆萨特作为主宾国代表表示，罗马尼亚展馆展示的农产品依托欧洲及国家质量计划（PDO/PGI/TSG），由国家保证质量标志，既能保护传统产区、推广专有技术，也将助力农村发展，为消费者提供可信赖的优质选择。 

   欧中经济合作与发展理事会理事长、上海中欧中心理事长潘锋强调，活动以地理标志为纽带，旨在深化中外合作、推动产业共赢，为全球地标产品搭建连接世界的交流平台。解决全球对产品质量、合理定价及农业食品领域竞争力的关切，需通过促进部门与区域互联互通的项目，此类项目将对经济发展产生积极影响。

展品与活动：千余种地标产品亮相，特色活动丰富内涵

   本届博览会集中展示了欧洲与中国千余种优质地理标志产品，涵盖酒类、食品、农产品等多个领域。其中，中国的牛栏山二锅头、燕京啤酒、周至猕猴桃、金华火腿等传统地标产品，与法国干邑、罗马尼亚锡比乌羊奶奶酪、爱尔兰奶油利口酒、捷克布杰约维采啤酒、西班牙埃斯特巴初榨橄榄油等欧洲特色产品同台亮相，系统呈现中外地理标志发展成果。展会期间还举办了系列特色活动：主宾国罗马尼亚开馆仪式、中欧地标馆开馆仪式、“走进顺义”暨“巴尔干之魂”—探索波黑风味等，进一步丰富了展会内涵，促进了中外企业的务实对接。

活动意义：助力双循环，注入新动能

   作为全球地理标志领域的重要盛会，本届博览会不仅为中外地标产品提供了展示与交流的核心平台，更将推动地理标志行业提质增效，服务国内国际双循环新发展格局，为中欧及全球经贸合作注入新动能。

   展会同期还将举办“欧洲使节走进顺义”专场活动，为深化顺义区与欧洲多领域合作、拓展中德产业园朋友圈搭建重要桥梁。  顺义区作为首都重点平原新城，当前正在聚焦国际化类海外，重点建设临空经济先行区和产城融合国际新城，推动构建“5+4”产业体系、集中打造四大重点产业功能区、着力提升宜居宜业水平。本次博览会的举办，将进一步强化顺义区与欧洲政商界交流合作，拉动区内餐饮、住宿、交通等综合消费，进一步提升顺义企业和产品的国际知名度，打造闪亮的“顺义名片”。

  The First Global Geographical Indication Products Expo and China-EU GI Agreement Forum Opens in Beijing

On September 19, the First Global Geographical Indication Products Expo (GIPE 2025) and the China-EU Geographical Indications Agreement Forum, hosted by the China International Council for the Promotion of Multinational Corporations (CICPMC) with strong support from the Delegation of the European Union to China and other partners, grandly opened in Shunyi District, Beijing. Romania served as the Guest Country of Honor. As a milestone international event in the field of geographical indications (GI) in China and globally, this year’s Expo, themed “Leading High-Quality Consumption”, brought together GI products from nearly 30 countries and regions. Distinguished attendees included Dritan Abazovi, former Prime Minister of Montenegro; Fang Aiqing, President of CCIIP; Violeta Musat, Secretary of State of the Ministry of Agriculture of Romania; Lu Shaye, Special Representative of the Chinese Government on European Affairs; Remus, Deputy Head of the EU Delegation to China; Pan Feng, President of the ECECDC and Chairman of the CEPCTE; Cui Xiaohao, Deputy Secretary of CPC Shunyi District Committee of Beijing Municipality, District Major of Shunyi; Wu Hongliang, Director of the International Cooperation Center of the National Development and Reform Commission (NDRC); Carlos Aldeco, Representative of the Food and Agriculture Organization of the United Nations (FAO) in China; and Tian Ya, Deputy Director-General of the Department of Treaty and Law of the Ministry of Commerce. Over 300 Chinese and foreign dignitaries, institutional representatives, and business guests attended the opening ceremony. Cai Run, Head of the Chinese Mission to the EU and Ambassador Extraordinary and Plenipotentiary, delivered a video address.

Event Background: Building on Cooperation, Opening a New International Chapter

The Expo evolved from the “Global Geographical Indications Products Expo,” which had been successfully held three times previously. Upgraded to the “First Global Geographical Indication Products Expo,” this year’s event aimed to deepen international cooperation on GI and establish a global hub for product showcasing, exchanges, and trade. Coinciding with the 50th anniversary of the establishment of China-EU diplomatic relations and the 4th anniversary of the China-EU Geographical Indication Agreement taking effect, the event served as an important practice to implement the outcomes of the China-EU Leaders’ Meeting and advance cooperation in intellectual property protection and high-quality consumption.

Distinguished Guests: Explore the Value of GI and Global Cooperation

At the opening ceremony, Chinese and foreign guests engaged in in-depth exchanges on the economic value, cultural significance, and global cooperation pathways of geographical indications.

Dritan Abazovi, former Prime Minister of Montenegro, highlighted that GI represents “a new language of mutual understanding for the world,” carrying commitments to authenticity, quality assurance, and cultural heritage. Such cooperation, he noted, will build stronger bridges for trade and cultural exchange between China and the world. 

Fang Aiqing, President of CCIIP, emphasized that the successful hosting of the Expo helps promote mutual understanding and exchange of GI products worldwide, facilitates coordinated development of the global GI industry, and advances the liberalization and facilitation of GI product trade, thereby enhancing their market share and influence internationally.

Violeta Musat, Secretary of State of the Ministry of Agriculture of Romania, speaking on behalf of the Guest Country of Honor, stated that Romania’s pavilion showcased agricultural products under European and national quality schemes (PDO/PGI/TSG). These quality marks, guaranteed by the state, not only protect traditional production areas and promote proprietary techniques, but also support rural development while offering consumers trusted, high-quality choices.

Pan Feng, President of the ECECDC and Chairman of the CEPCTE, stressed that GI serves as a bridge for international cooperation and industrial win-win outcomes. The Expo aims to create a global platform for GI product exchanges and to address concerns about product quality, fair pricing, and competitiveness in the agri-food sector. He pointed out that promoting inter-connectivity projects between departments and regions will positively impact economic development.

Products and Activities: Over a Thousand GI Products on Display

The Expo showcased more than one thousand high-quality GI products from Europe and China, covering categories such as alcoholic beverages, food, and agricultural products. Chinese specialties such as Niulanshan Erguotou liquor, Yanjing Beer, Zhouzhi Kiwifruit, and Jinhua Ham were presented alongside European products such as French Cognac, Romanian Sibiu Sheep Cheese, Irish Cream Liqueur, Czech Budějovice Beer, and Spanish Estepa Extra Virgin Olive Oil, offering a comprehensive overview of GI achievements worldwide.

The Expo also featured a variety of special events, including the opening ceremony of Romania’s Guest Country Pavilion, the opening of the China-Europe GI Pavilion, and thematic cultural activities such as “Discover Shunyi” and “Soul of the Balkans — Explore the Taste of Bosnia and Herzegovina.” These activities enriched the Expo’s content and fostered practical cooperation between Chinese and international enterprises.

Significance: Boosting Dual Circulation and Injecting New Momentum

As a major global event in the GI sector, the Expo not only provided a vital platform for showcasing and exchanging GI products but also promoted the upgrading and efficiency of the industry. It contributed to China’s “dual circulation” development strategy and injected new momentum into China-EU and global economic and trade cooperation.

During the Expo, the special program In the Footstep of European Diplomats: A Visit to Shunyi and Balkan Souls—Explore the flavors of Bosnia and Herzegovina was also held, serving as an important bridge for expanding cooperation between Shunyi District and Europe across multiple fields, as well as for building international partnerships for the Beijing China-Germany Industrial Park.

As one of Beijing’s key plain new towns, Shunyi is focusing on international development, advancing the Airport Economy Pilot Zone and developing into an integrated international city of industry and urban living. It is accelerating the establishment of a “5+4” industrial system, building four major industrial functional zones, and enhancing its overall livability and business environment. The Expo further strengthened exchanges and cooperation between Shunyi and European political and business circles, boosted local consumption in dining, accommodation, and transportation, and enhanced the international visibility of Shunyi’s enterprises and products, helping to build a shining “Shunyi Brand.”