第二届地理标志产品国际博览会在京举办

  第二届地理标志产品国际博览会在京举办

     9月19日，第二届地理标志产品国际博览会于北京顺义国测国际会议会展中心举办。300位中外方嘉宾共赴“地标之约”，打造中欧地理标志领域高层次经贸人文交流平台；设置四大主题展馆，百余种全球名优地理标志产品亮相，全方位展现国际地标产业的独特魅力与发展活力。

     活动恰逢中欧建交51周年、《中欧地理标志协定》生效五周年，本届博览会以“臻品地标·智享生活”为主题，由中国欧洲经济技术合作协会主办，欧盟驻华代表团、爱尔兰驻华大使馆、克罗地亚驻华大使馆提供重点支持，是《中欧地理标志协定》落地实施的重要实践载体，协定为中欧数百项特色地标产品提供知识产权保护，有力促进双方产业互融互通。

     博览会开幕式，凝聚共话发展新机遇

     当日上午，第二届地理标志产品国际博览会开幕式隆重举行。欧中经济合作与发展理事会理事长、上海中欧中心理事长潘锋致开幕辞，介绍本届博览会筹办情况及到场重要嘉宾。中国政府欧洲事务特别代表卢沙野大使、中国驻欧盟使团团长蔡润大使（视频致辞）、欧盟驻华代表团副团长雷默思、北京市顺义区政府党组成员、副区长黄永志、爱尔兰驻华大使欧博仁、克罗地亚驻华大使达里欧米海林、国家知识产权局知识产权保护司司长郭雯、商务部条法司副司长李明、联合国粮农组织驻中国及朝鲜代表卡洛斯阿尔德科、欧中经济合作与发展理事会副理事长、中欧地理标志发展联盟主席顾问、欧盟农业和农村发展总司国际关系司原司长约翰克拉克等嘉宾，围绕落实中欧领导人会晤共识推进地理标志领域务实合作、构建“标准互认-产业协同-民心相通”的国际地理标志合作新生态、借助地理标志赋能全球农产品与特色产业高质量发展等议题发表致辞。外交部、商务部、国家发改委、农业农村部、知识产权局等多部委领导莅临现场指导，展望地标产业国际合作前景，为中欧地理标志产业双向互通与高质量发展赋能献策。

     双主宾国亮相，搭建中欧地标产业交流新平台

     本次博览会是《中欧地理标志协定》落地实施的重要实践载体，协定为中欧数百项特色地标产品提供知识产权保护，有力促进双方产业互融互通。首次设置爱尔兰、克罗地亚双主宾国，设置2700 平方米精品展区，打造双主宾国、顺义精品馆、欧盟馆四大主题展馆，百余种中外优质地标精品集中亮相。金龙鱼金山茶油、牛栏山二锅头、周至猕猴桃、延安苹果、金华火腿等一众国内知名地标好物悉数登场，尽显国内特色农林产品与老字号品牌深厚底蕴；克罗地亚丁加奇葡萄酒、爱尔兰利口酒、爱尔兰威士忌、匈牙利托卡伊葡萄酒、塞浦路斯鱼尾菊酒、哈路米奶酪等欧洲经典地标产品同步展出，中外名品同台展示，实现双向互通、互鉴共赢。

     顺义精品馆多元成果展现区域发展活力

     顺义精品馆面积约210平方米，汇集区内20家优质本土企业，集中展示60余款顺义地理标志特色产品。展区划分出口产品、特色农副产品、文创好物、投资服务四大板块，全方位展示顺义产业实力、地域物产、文化底蕴与投资环境。

     出口产品板块集中展出精密仪器、AI交互机器人等高端智造产品，展现顺义先进制造业与数字智能产业发展成果，充分彰显“购在顺义”的硬核科技实力。特色农副产品板块荟萃燕京啤酒、牛栏山白酒、优质果蔬生鲜等地方名品。现场设置品鉴体验环节，观众可沉浸式感受舌尖上的顺义，生动诠释“品在顺义”的独特魅力。文创好物板块汇集香薰手串、红木摆件、芦苇绘画等特色文创产品。同时开设火绘葫芦、漆扇制作等非遗互动体验，生动演绎“游在顺义”深厚文旅内涵。投资服务板块摆放各类招商宣传手册，配备专业工作人员现场开展政策宣讲与项目推介，系统介绍顺义区位资源、产业基础、发展禀赋及优质营商环境，全面释放“投在顺义”的发展机遇。

     法律和品牌研讨会：共探中欧地理标志保护与发展路径

     活动同期还举办了中欧地理标志法律和品牌研讨会，聚焦知识产权保护、跨境维权、国际规则适用等议题，百余位业内代表开展深度研讨。研讨会由中国欧洲经济技术合作协会欧盟工作委员会、欧盟驻华代表团共同主办，来自高校法学领域、驻华外交机构、行业商协会、律所及欧盟相关机构的多位中外嘉宾，围绕地理标志法律保护、品牌培育建设、跨境产业实践等议题展开分享研讨，为中欧地理标志产业规范化、国际化发展建言献策。

     欧洲使节走进顺义「从都柏林到萨格勒布」——共话合作赏多元文化

     地理标志既是地方特色物产的品质标识与产区名片，也是联通中外的文化纽带。9月19日晚，中欧地理标志协定生效五周年专题座谈会暨欧洲使节走进顺义「从都柏林到萨格勒布」成为本届大会重要亮点。欧盟驻华大使范恺珀、欧盟轮值主席国爱尔兰驻华大使欧博仁、克罗地亚驻华大使达里欧·米海林、中塞文化大使、著名演员张颂文等百余位中欧使节及各界代表齐聚，围绕地理标志知识产权保护、跨境贸易流通、特色产业赋能、文明互鉴开展交流研讨，凝聚产业共识，推动中外优质地理标志产品双向流通，为中欧经贸务实合注入新动能。

     据了解，近年来，顺义区立足首都对外开放门户定位，持续推进港产城深度融合发展，不断厚植国际化发展底色，全面提升开放承载能力和国际化环境水平，以一场场高水平国际交流活动联通全球市场。本次地理标志产品国际博览会落地顺义，正是区域开放活力的生动体现。以地标物产为纽带，顺义持续搭建中外经贸合作与人文交流平台，汇聚全球特色资源，深化国际产业对接，着力打造首都对外开放新高地。

  The 2nd International Geographical Indication Products Expo Held in Beijing

On September 19, the 2nd International Geographical Indication Products Expo was held at the Beijing Shunyi Guocheng International Conference and Exhibition Center. Three hundred Chinese and international guests gathered for this "GI rendezvous," creating a high-level platform for economic, trade, and cultural exchange in the China-EU geographical indication field. Four themed exhibition halls were set up, showcasing more than a hundred renowned geographical indication products from around the world, fully demonstrating the unique charm and development vitality of the international GI industry.

The event coincided with the 51st anniversary of the establishment of China-EU diplomatic relations and the 5th anniversary of the entry into force of the China-EU Geographical Indications Agreement. With the theme "Exquisite GI Products · Smart Living," this year's expo was hosted by the China-Europe Association for Technical and Economic Cooperation (CEATEC), with key support from the Delegation of the European Union to China, the Embassy of Ireland in China, and the Embassy of Croatia in China. It served as an important practical vehicle for the implementation of the China-EU Geographical Indications Agreement, which provides intellectual property protection for hundreds of distinctive GI products from both sides and powerfully promotes industrial integration and mutual connectivity.

Opening Ceremony: Gathering to Discuss New Development Opportunities

On the morning of that day, the opening ceremony of the 2nd International Geographical Indication Products Expo was grandly held. Pan Feng, Chairman of the Europe-China Economic Cooperation and Development Council and Chairman of the CEPCTE, delivered the opening speech, introducing the preparations for the expo and the important guests in attendance. Guests who delivered speeches included Ambassador Lu Shaye, Special Representative of the Chinese Government for European Affairs; Ambassador Cai Run, Head of the Chinese Mission to the European Union (video speech); Reimo Sildvee, Deputy Head of the Delegation of the European Union to China; Huang Yongzhi, Member of the Party Leadership Group and Deputy Mayor of the Shunyi District People's Government of Beijing Municipality; Ambassador Nicholas O'Brien of Ireland to China; Ambassador Dario Mihelin of Croatia to China; Guo Wen, Director of the Intellectual Property Protection Department of the China National Intellectual Property Administration; Li Ming, Deputy Director of the Treaty and Law Department of the Ministry of Commerce; Carlos Aldecoa, Representative of the Food and Agriculture Organization of the United Nations in China and the Democratic People's Republic of Korea; and John Clarke, Vice Chairman of the Europe-China Economic Cooperation and Development Council, Senior Advisor to the Chairman of the China-EU Geographical Indication Development Alliance, and former Director of the International Relations Department of the Directorate-General for Agriculture and Rural Development of the European Commission. They delivered speeches on topics including implementing the consensus reached at the China-EU leaders' meeting to advance practical cooperation in the geographical indication field, building a new international geographical indication cooperation ecosystem featuring "mutual recognition of standards, industrial synergy, and people-to-people connectivity," and leveraging geographical indications to empower the high-quality development of global agricultural products and distinctive industries. Leaders from multiple ministries and commissions, including the Ministry of Foreign Affairs, the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, and the China National Intellectual Property Administration, attended the event to provide guidance, looking ahead to the prospects for international cooperation in the GI industry and offering suggestions to empower two-way connectivity and high-quality development of the China-EU geographical indication industry.

Two Guest Countries of Honor Make Their Debut, Building a New Platform for China-EU GI Industry Exchange

This expo served as an important practical vehicle for the implementation of the China-EU Geographical Indications Agreement, which provides intellectual property protection for hundreds of distinctive GI products from both sides and powerfully promotes industrial integration and mutual connectivity. For the first time, Ireland and Croatia were designated as the two guest countries of honor, with a 2,700-square-meter premium exhibition area. Four major themed exhibition halls were created — the Two Guest Countries of Honor pavilion, the Shunyi Premium Pavilion, and the EU Pavilion — with more than a hundred high-quality Chinese and foreign GI products showcased together. Well-known domestic GI products such as Arawana Camellia Oil, Niulanshan Erguotou, Zhouzhi Kiwifruit, Yan'an Apples, and Jinhua Ham all made their appearance, fully demonstrating the profound heritage of domestic distinctive agricultural and forestry products and time-honored brands. European classic GI products such as Croatian Dinga wine, Irish liqueur, Irish whiskey, Hungarian Tokaji wine, Cypriot Commandaria, and Halloumi cheese were exhibited simultaneously. Chinese and foreign famous products were displayed on the same stage, achieving two-way connectivity and mutual learning for win-win outcomes.

Shunyi Premium Pavilion Showcases Regional Development Vitality Through Diverse Achievements

The Shunyi Premium Pavilion covers an area of approximately 210 square meters, bringing together 20 high-quality local enterprises from the district and showcasing more than 60 Shunyi geographical indication specialty products. The exhibition area is divided into four sections: export products, specialty agricultural and sideline products, cultural and creative products, and investment services, comprehensively displaying Shunyi's industrial strength, regional products, cultural heritage, and investment environment. 

The export products section focuses on high-end intelligent manufacturing products such as precision instruments and AI interactive robots, showcasing Shunyi's achievements in advanced manufacturing and the digital intelligence industry, and fully demonstrating the hardcore technological strength of "Shopping in Shunyi." The specialty agricultural and sideline products section brings together local famous products such as Yanjing Beer, Niulanshan Baijiu, and high-quality fruits, vegetables, and fresh produce. A tasting experience session was set up on site, allowing visitors to immersively experience the flavors of Shunyi and vividly interpreting the unique charm of "Tasting in Shunyi." The cultural and creative products section gathers distinctive cultural and creative products such as aromatherapy bracelets, rosewood ornaments, and reed paintings. At the same time, intangible cultural heritage interactive experiences such as fire-painted gourds and lacquer fan making were offered, vividly presenting the profound cultural and tourism connotations of "Traveling in Shunyi." The investment services section displays various investment promotion brochures and is staffed with professional personnel to conduct on-site policy presentations and project promotions, systematically introducing Shunyi's location resources, industrial foundation, development endowments, and high-quality business environment, and fully releasing the development opportunities of "Investing in Shunyi."

Legal and Brand Seminar: Jointly Exploring the Path of China-EU Geographical Indication Protection and Development

In parallel with the event, the China-EU Geographical Indication Legal and Brand Seminar was also held, focusing on topics such as intellectual property protection, cross-border rights protection, and the application of international rules, with more than a hundred industry representatives engaging in in-depth discussions. The seminar was co-hosted by the EU Working Committee of the China-Europe Association for Technical and Economic Cooperation and the Delegation of the European Union to China. Multiple Chinese and foreign guests from university law faculties, diplomatic missions in China, industry associations and chambers of commerce, law firms, and relevant EU institutions shared and discussed topics including legal protection of geographical indications, brand cultivation and development, and cross-border industrial practices, offering suggestions for the standardized and internationalized development of the China-EU geographical indication industry.

European Envoys Visit Shunyi — "From Dublin to Zagreb": Discussing Cooperation and Appreciating Multiculturalism

Geographical indications are not only quality labels and regional calling cards for local specialty products but also cultural bonds connecting China and the world. On the evening of September 19, the Special Symposium on the 5th Anniversary of the Entry into Force of the China-EU Geographical Indications Agreement and the European Envoys Visit Shunyi event, "From Dublin to Zagreb," became an important highlight of this year's conference. Ambassador Jorge Toledo of the European Union to China, Ambassador Nicholas O'Brien of Ireland to China (holder of the EU rotating presidency), Ambassador Dario Mihelin of Croatia to China, Zhang Songwen, Cultural Ambassador for China-Serbia relations and renowned actor, and more than a hundred Chinese and European envoys and representatives from various sectors gathered together to exchange and discuss geographical indication intellectual property protection, cross-border trade circulation, distinctive industry empowerment, and mutual learning among civilizations, building industry consensus, promoting the two-way circulation of high-quality geographical indication products between China and foreign countries, and injecting new momentum into China-EU practical economic and trade cooperation.

It is understood that in recent years, Shunyi District has positioned itself as the capital's gateway to opening up, continuously advancing the deep integrated development of port, industry, and city, steadily enriching its international development foundation, comprehensively enhancing its open carrying capacity and internationalized environment, and connecting with global markets through a series of high-level international exchange activities. The landing of this International Geographical Indication Products Expo in Shunyi is a vivid manifestation of the region's open vitality. Using GI products as a bond, Shunyi continues to build platforms for China-foreign economic and trade cooperation and cultural exchange, gathering global distinctive resources, deepening international industrial connectivity, and striving to create a new highland for the capital's opening up.